1WorldSync®, the Chicago-based technology company that provides the world’s leading brands and retailers with critical product information to help consumers make purchasing decisions, announced a partnership with It’sRapid, an AI-enabled Creative Automation Platform that specializes in producing images, videos, display ads and product descriptions for brands that sell on large retail e-commerce sites like Walmart, Amazon, Target and others. Together, the companies aim to streamline the way brands create, manage and distribute product content across digital platforms.
The partnership brings together 1WorldSync’s leading product content management solutions and It’sRapid’s AI-enabled automation tools to offer brands a seamless, efficient way to enhance e-commerce readiness and grow sales.
“E-commerce success hinges on the delivery of accurate, compelling product content at scale,” said Randy Mercer, Chief Strategy Officer of 1WorldSync. “Our partnership with It’sRapid enhances our capabilities by introducing advanced automation that simplifies content creation and ensures brands can meet the demands of today’s digital-first consumers and retailer specific content requirements.”
The combined solutions help brands create optimized product titles and descriptions for Amazon, Walmart, Target and other e-commerce websites. Keyword research data from 1WorldSync’s analytics tools is integrated with It’sRapid’s product content creation capabilities to produce search optimized product titles and descriptions at scale. Additionally, the partnership will leverage product images within the 1WorldSync platform and transform them into mobile-ready hero images tailored to specific retailer requirements.
“With the introduction of It’sRapid’s creative automation solutions, 1WorldSync’s sizable customer base can recognize even greater speed to market and decreased internal workload and costs,” said David Feinleib, It’sRapid Founder & CEO. “This partnership combines our focus of providing a comprehensive toolset for brand assets and 1WorldSync’s commitment to simplifying the creation of accurate product content to deliver a best-in-class experience.”
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