MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the results of its fourth annual MarTech Breakthrough Awards program, showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe.
“The pace of change today is incredibly challenging, with consumer behaviors harder and harder to predict, and marketers simply cannot expect that their traditional marketing strategies and tactics will continue to be effective,” said James Johnson, Managing Director at MarTech Breakthrough. “With a dynamic set of intelligent tools and platforms to choose from, marketers can tackle these challenges head-on and deliver growth, as well as outstanding customer experiences. We are thrilled to once again recognize these “breakthrough” marketing, sales and advertising technology solutions that promise to deliver greater measurability, targetability and effectiveness for organizations around the world.”
The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
All award nominations were evaluated by an independent panel of experts within the MarTech industry, with the winning products and companies selected based on a variety of considerations, including innovation, design and user-experience, as well as overall technological advancement for their respective categories.
The 2021 MarTech Breakthrough Award winners include:
Industry Leadership
Best Marketing Attribution Solution: Marchex
Best Overall Account Based Marketing Solution: MRP Prelytix
Best Overall Marketing Campaign Management Solution: ProQuo AI
Best Use of AI in MarTech: iClick Interactive
Best MarTech Company CEO: Abhishek Gaur, Verticurl
Best MarTech Startup: Piano
Best Overall MarTech Solution: Integrate
Best Overall MarTech Company: CM Group
Marketing Automation
Best Marketing Automation Platform for SMB: Sendinblue
Best Marketing Automation Platform for Enterprises: Mapp
Best Marketing Performance Management Solution: Perform[cb]
Marketing Automation Innovation Award: Kaspien
Content Marketing
Best Content Writing Service: Vivial
Best Content Sharing Platform: POSTOPLAN
Best Marketing Resource Management Platform: Ziflow
Best Overall Content Marketing Software: Snappy Kraken
Best Overall Content Marketing Company: Theorem
Website
Best E-Commerce Web Platform: Mailchimp
Best Content Management Platform: Cloudinary
Best Overall Web Content Management Solution: Fabrik
CRM
Best Enterprise CRM Solution: Tinyclues
CRM Software Innovation Award: Introhive
Best Overall CRM Solution: SugarCRM
Conversion Optimization
Best Overall Conversion Optimization Solution: Rokt
Email Marketing
Best B2B Email Marketing Solution: GetResponse
Best Overall Email Marketing Company: Klaviyo
Video Marketing
Best Overall Video Marketing Company: Spectrio
Loyalty and Referral Marketing
Best Overall Loyalty Marketing Platform: SessionM, A Mastercard Company
Search Engine Marketing
Best PPC Optimization Platform: Skai
Best SEO Platform: Rio SEO
AdTech
Programmatic Marketing Innovation Award: AdTheorent
Best Display Advertising Platform: Kevel
Best Overall AdTech Solution: MGID
Best Overall AdTech Company: AdColony
SalesTech
Best Price Optimization Solution: PROS
Best Sales Enablement Software for Enterprises: Emissary
SalesTech Innovation Award: Zilliant
Social Media
Best Social Media Scheduling Software: Hootsuite
Best Social Media Distribution Software: FMG Suite
Best Overall Social Media Management Platform: SOCi
Influencer Marketing
Best Influencer Marketing Management Platform: True Influence
Influencer Marketing Innovation Award: Vericast
Best Influencer Marketing Company: Captiv8
Conversational Marketing
Best Online Chat Solution: Terminus, Terminus Chat
Best Overall Conversational Marketing Company: Ada
Mobile Marketing
Best Location Based Marketing Platform: InMarket, GeoLink
Best Overall Mobile Marketing Company: Vibes
Data, Analytics & Intelligence Tools
Best Contact Database Solution: Infutor
Best Customer Data Platform: BlueConic
Best Predictive Analytics Solution: Goodway Group
Best Interaction Data Analytics Solution: OMD, Fast Start Dashboard
Best Overall Marketing Analytics Solution: Nielsen, Nielsen Integrated Outcomes Measurement
Customer Experience
Customer Experience Innovation Award: Acxiom, Acxiom Real-Time Personalization Platform
Event Management
Event Management Innovation Award: Cvent
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