People use different kinds of emojis or emoticons to express the feelings they can’t describe with words. Emojis cross all communication barriers and help people understand each other: they’ve turned out to be a universal form of communication. This has led marketers to adopt emojis to boost brand recognition and engagement.
Why are Digital Marketers Adopting Emoji Marketing?
Some may believe that the use of emoticons in blog posts, articles or e-mails will seem unprofessional because people don’t take it seriously; however, not many of us can avoid them.
These small images can increase customer engagement and take your marketing efforts to the next level. Today, business owners and digital marketers are ready to communicate with a diverse audience to create a unique brand image. By developing marketing content on various social media platforms and web channels, you can build your business and take it to new levels.
Let’s explore the major benefits of using emojis in digital marketing campaigns:
1. They Promote Brand Awareness
Express how you feel about your brand to your target audience. Instead of using non-emotional or automated content, create easy-to-use emoji messages and e-mails to make them feel more person-centered and relevant.
For instance, if you’re promoting your next event on a social media platform, you can show that enthusiasm and excitement through these little icons. Keep in mind that your content shows your brand’s value and that including these emotions through emojis can help your audience connect with your brand immediately.
2. Branded Emojis Make You Stand Out
We know people quickly scroll through their timeline, and a post needs to stand out to get attention. This is called “stopping power,” and branded emojis help brands achieve it. The amount of attention that an ad gets increases when branded emojis are included in the post, especially when paired with a promoted video.
Also, campaigns with branded emojis can extend a brand’s presence across platforms in an authentic and personal way.
3. Emojis Make Your Business More Human and Personable
Emoticons make your business seem more human and personable and can bridge communication and language gaps. So it comes as no surprise that brands want to appeal to consumers by being both expressive and playful.
But as always, there is a catch: It can be difficult knowing how and where to use emojis since you may send the wrong signals to the same people you want to impress.
4. They Increase Communication with Your Audience
To generate efficient and smooth communications, you have to ensure that your business message effectively communicates to the target web audience. Using emoticons, you can convey your emotions and improve your communication with a diverse audience on the internet, no matter where you are from or what language you speak They will get the campaign message, and you will generate the best possible results.
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ABOUT THE AUTHOR
Cordes Owen, Founder and CEO of Bake More Pies
Cordes brings his broad base of experience and proven track record of success to a select group of growing organizations who look for cutting-edge and innovative strategies to outpace their competition. A native of Augusta, GA., Cordes began his career working within the Internet industry in the mid-1990s while attending Georgia Tech in Atlanta –during this time, he worked for a large solution provider and a consultant to small and medium-sized businesses. His Internet acumen was observed by his professors, who impressed, ended hiring him to work on their research projects studying this exciting emerging marketplace. Before graduating, Cordes’ projects had earned awards from nationally recognized media outlets, including placement in the Forbes Best of the Web issue and #3 spot in PC Week’s Fast Track 500.