Learning to write engaging mobile app content is an invaluable skill to have. After all, we spend large parts of our days using smart devices. Not to mention increasing competition from millions of applications being developed every year. Standing out in this market is difficult, and businesses should really consider how they can make their websites and applications seem professional and engaging.
How to write engaging content
Writing engaging content for your mobile app can seem like a daunting task. But if you want to improve your apps rating, then focusing on the quality of your material is an absolute priority.
Before we get into the four steps you should follow to stand out in this competitive app development market, consider these five tips for great content writing:
- Always prioritize readability and coherence. If your content is hard to follow, you will be unlikely to engage large audiences.
- Unique content. There is so much content out there, regurgitating content won’t help you stand out. Write what you believe, and do it in an original way. People will appreciate and engage with your content more this way.
- On a related note, write meaningful content that matters in some way. Remaining neutral won’t help you win over customers or fans. To engage audiences, people have to feel like you are taking a stance or pursuing a goal, regardless of what type of content you are writing.
- Brevity is your friend. If you can convey your message, demonstrate your values, or sell a product in as few sentences as possible, you are more likely to be successful. Long-winded paragraphs are more likely to be skimmed, or skipped entirely. Pack each sentence with engaging, clear prose.
- The ‘You’ rule: address your audience when you are writing. You want the reader to feel that you are speaking directly to them. It is the oldest trick in the copywriting guidebook, and a sure fast way of engaging your audience.
The truth is, people are increasingly looking for applications that do it all. They are no longer satisfied with mediocre content, so you too should be striving to continuously improve your mobile app. Take Line2 as an example: the very basic business phone system no longer appeals to small businesses who are now looking for line2 alternatives that have apps and communication platforms with much more to offer.
With this in mind, let’s take a look at four great steps you can take towards improving your mobile app content. The more you engage your audience, the more likely you are to build a loyal, steady readership that will keep coming back for more. Then, that’s when you should set up loyalty programs, to further entice your audience into sticking around.
Step one: know your audience
Your audience needs to always be at the center of everything you do. If you aren’t tailoring your content towards your readership, then you will never be able to engage as much as you would like to.
For instance, if you’re making an ecommerce app, you’ll have hundreds of netsuite competitors. Knowing your audience is vital in helping you stand out from the crowd.
Before you even start writing your content, you should ask yourself: what is my audience looking for? If you can answer this question, then you are already heading in the right direction.
To do this, make sure you invest time into researching your target audience. Look at competitor apps and see what people have reviewed on them. What did they most criticize? What elements of those apps did they most like? Mine the voices of customers to find out exactly what your target audience most wants and needs.
This is the absolute best thing you can do to make a successful app with super engaging content. It’s no surprise that predicting customer behavior is so valuable to marketing strategies.
Take this research and use it to build a content strategy for your mobile application. Use the tips above when writing it and ensure that everything is organized in an intuitive, cohesive manner.
Don’t be scared to ask for help either. If you know anybody who has made a successful, engaging application, or are able to network and find some connections, set up a voice call and ask for some guidance. The expertise of others will also help you make the smartest decisions when it comes to writing engaging content.
Step two: visual content
The words you choose to use are vital, but they are not the only type of content that you have to consider when creating your mobile app.
As relayed above, concise writing is the key to engaging content. Equally, the images and videos you pick need to be visually stimulating, but also informational. In other words, they have to serve a purpose beyond looking pretty. The pictures you choose should be illustrating your content. That’s why infographics are so popular.
Not only this, but as well as picking the right visual content, you have to make sure you are finding a good ratio balance between the number of images for any given section of writing. Check out these tips to help you brand your mobile videos.
Make sure you imbed them properly and avoid overlap that can look clunky and unprofessional. If you are creating the application on a computer, think about how it will look visually on the small screen of a mobile phone.
Think about the aesthetic choices you want to make for your app. To engage your audience, they have to feel like your content is sleek, professional and visually appealing. This is one of the best considerations you can make to attract users. Maybe even consider an audio video conference feature to further enhance the visual element of your application.
As always, going through product testing is a great way of gaining feedback on what potential customers think of the app you are developing. Keep in mind that digital spaces can be dangerous, so make sure you are considering security for your business communications, as you go forwards in your mobile app development journey.
Step three: Optimize your content
Using SEO techniques is a great way to enrich your content, and can prove vital to the success of your mobile app.
Where and how often your app appears on the internet depends on how optimized it is, particularly in terms of keyword searches. Make sure the keywords you are using in your content help you appear more frequently on internet searches and elsewhere.
Don’t write long-winded headlines and material that simply won’t have an impact. Use consistent, targeted terminology and consider how you can optimize your images with SEO too. Market this SEO rich content on all your advertising platforms to extend your reach across the internet. On a related note, make the most of social media in your marketing strategy.
Optimize your app so that it works well on all the platforms it’s available on, since lots of people use a range of devices, both mobile, tablet and desktop.
Lastly, learn as much as you can about how you can implement SEO strategies, and then use them to your advantage. They will help expose you to a larger audience, improving your chances at success.
Step four: writing tools
If you are a content writer, regardless of whether you are writing content for an app or for a website, using writing tools can go a long way. You can use these to create articles, develop your digital marketing strategy, or even write the content for your app.
Writing tools can help you write in an organized, concise way. They can help you edit your work once it’s finished, to help you spot all the mistakes you missed yourself.
They can also help you publish quickly and consistently, scheduling your content and social media posts.
Most importantly, they can help you reach your writing goals, whether they are time sensitive or otherwise.
The most popular of these is grammarly, to help you improve the quality of your writing. However, ProWritingAid, FinalDraft and Reedsy are great options too.
Look around, do some research, and find a good fit for you. Many of these platforms are free, and can really help bring the quality of your writing up, so that you can be sure that your content is both engaging, and properly polished too.
Writing engaging mobile app content is all about polishing your work, making the most of visual media, and marketing it correctly, so that as many people as possible can see your work in the first place.
It’s hard to stand out, especially when millions of apps are being created all the time. But if you believe in your content, and work hard to optimize it for the web, then it will eventually reach your desired audience and make an impact.
So begin employing some of these writing techniques and tips into your mobile app. Without engaging content, your target audience will never come back for more. Your app won’t be successful and your product simply won’t sell. Engaging content is vital. Make it one of your priorities.
ABOUT THE AUTHOR
Jessica Day, Senior Director, Marketing Strategy, Dialpad
Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern business communications platform that takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns. She has written for sites like VirtualSpeech and Unstack. Here is her LinkedIn.