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5 Best Sales Automation Tools for 2022

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital.
Sales automation tools

When it comes to sales, the old-fashioned philosophy of “sales” is “always be closing” is no longer effective. Besides, sales is a major component of any business and it can be a tough job. Generating more revenue is the goal at the end of the day and a sales automation tool can help you achieve it. The modern-day definition of sales has changed drastically. It’s not a door-to-door salesman that gets more sales as people readily find everything online. If you are not already using tools like email marketing, SMS, and predictive analytics to automate your sales process, you’re missing out. 

Sales automation tools boost your productivity without compromising on the quality. But it’s essential to know which tools are the best for your business in order to streamline your lead and demand generation process. Without further ado, let’s understand the different types of automation tools available in the market today. 

Understanding the Types

  • Sales Automation Tools:

Sales automation tools are typically used to manage your sales process. These tools will help you with lead generation, lead nurturing, and closing deals.

  • Marketing Automation Tools:

Marketing automation is an automated marketing platform that connects to your existing system or software. It allows you to send marketing messages to prospects and customers automatically based on their behavior and preferences, such as how they interact with your website or social media channels.

  • CRM Systems:

CRM systems are customer relationship management software that stores, manages, and analyzes data about your company’s interactions with customers and prospects. It is also about the interactions data: who communicated what when and where. The CRM system can be integrated with other customer engagement tools like marketing automation and email marketing for a complete customer experience management solution.

The Top 5 Sales Automation Tools for 2022

Sales automation software investment is expected to increase by 14 percent annually to $25.1 billion by 2023, according to Forrester. So, you better take it seriously to automate your sales process.

It’s important to understand which tools are best for your business as not all tools are created equal.

  • HubSpot Sales:

HubSpot Sales has over 100,000 users and customers in over 120 countries. It is one the best automation tools and integrations for marketing and sales. The Sales Hub will provide you with seamless access into prospects and optimise recurring tasks, allowing you to follow up more effectively, personalise outreach, monitor engagement, and close sales faster. There is higher functionality for emails as you don’t want to irritate prospects with a barrage of emails.

  • Yesware:

When setting up meetings, presenting demos can seem like a task to many salespeople, Yesware comes handy as a quick software solution. You can use it for real-time email tracking, personal templates, personal reports, presentation tracking, presentation analytics, and other automated sales tools to improve performance.

  • Uplead:

Uplead has a fantastic feature to build a decent prospecting list. It will give you the golden access to direct emails of verified B2B contacts. The varied 50 search filters are meant to match the needs of the prospect and generate a lead for your business. The target audience becomes crystal clear. 

  • Pipedrive: 

Pipedrive is the best for closing deals. The platform claims that after a year of use, users close 28 percent more deals on average. It is a web-based Sales CRM and pipeline management system that will help you build your sales activities and track deals. You can also get interesting insights and reports linked to your mobile device. The benefit lies in integrating it with third-party sales apps. You can manage leads and deals, track communications, automate administrative tasks, and so much more.

  • Zapier: 

Zapier works best for web app integration. It works with a variety of apps, including Facebook Lead Ads, Slack, Quickbooks, Google Sheets, and Google Docs. With a few clicks, you can integrate your web apps and share data with your sales team in minutes to get a smooth workflow.


Sales Automation is changing the game for businesses when it comes to generating leads, tracking opportunities and closing deals. It’s no surprise that these 5 Sales Automation tools are poised to dominate the market in 2022.

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