Now more than ever, social media has helped transform companies and businesses into marketing success stories. With social media marketing, it’s easier to get in touch with customers and directly promote your brand.
But not sure where to start? No problem! Here are five tips to get into the spirit of promoting your business on social media platforms.
Choose Right Platform(s)
“With countless social media sites today, there’s no shortage of ways to share your content, specifically your brand,” says Evie Jennings, a business blogger at Writinity and Researchpapersuk. “However, you’ll need to figure out which platforms are right for you, and which ones to disregard. Consider the audience that you’re reaching out to – What platform can you find your target demographic in? In this way, if your audience loves to watch videos, for instance, you can create a YouTube channel and promote your brand there. Or, if your audience has Facebook, then create a page there. But make sure that your product is able to reach your audience.”
Post Content Every Day
Posting content daily is essential for your brand. Chances are, if your recent post was weeks ago, then your already-established followers will drift away, or a newcomer will pass it up. Studies have shown that 48% of consumers are more likely to buy something, if a company or business is responsive on social media.
When you post content frequently, it will appear on users’ homepages and timelines. Also, look at how your competition is posting content – if they post only once a week or a few times a month, then blow them away by posting every day. In this way, you’ll ensure your followers that your brand is still active; and they might think twice before running off to your competitor.
Why Should People Follow You?
The question of why customers should follow you on social media is something to think about when promoting your brand.
“There are many reasons that people go to a company’s social media page,” says Alexis Fisher, a marketing writer at Draftbeyond and Lastminutewriting. “Whether they’re there to take advantage of exclusive promotions, they need help from a customer service representative, they were recommended your brand by their friends and family, or they’re simply curious about what you have to offer, give it to them. Put your best foot forward, as if you were interacting them inside a physical store.”
Some of the best ways to do this are to run contests with fun games and prizes. You can also promote flash sales and discounts every once in a while, to get the excitement going. The more followers you have, the more likely you’ll see them turn into customers, and you drive sales.
Too many promotions at once will scare off your followers. In fact, 46% of consumers are more likely to unfollow a brand because of over-promoting. In other words, they don’t like it when you shove a bunch of advertising in their faces, while they’re on social media.
To avoid feeling like regular advertising to your followers, promote moderately, while sticking to a decent, regular posting schedule. Also, be sure to create quality content that people want to see and enjoy. Be authentic, and don’t push too hard.
Have Live Streams
Nowadays, businesses have adapted to broadcasting live video content on social media platforms like Facebook, YouTube, and Instagram. That’s a good thing, because did you know that users are more likely to watch a live-stream video than a regularly-uploaded video?
Live streams give you a chance to interact with your audience, whether it’s through a Q&A, product demos, exclusive events, etc. One other fun way to do live streams is to give your viewers a behind-the-scenes look at your company, along with positive testimonies from staff. And as you stream, your audience will be able to comment in real time, and you can respond to them live.
Using social media for your business not only keeps you in the times, but can also help you reach out to more people. However, don’t just stick with one platform to promote your brand; spread out to as many platforms as you can, and post regularly. Whether you do this manually or through automation, social media marketing can help you take your company to the next level.
ABOUT THE AUTHOR
Cheri S. Jones
Cheri S. Jones writes for Luckyassignments and Gumessays. As an entrepreneur and business writer, she has the know-how in taking on daring business projects and finding success in today’s marketing.