5WPR, one of the largest independently-owned PR firms in the U.S., has been named the winner of two Silver Stevie® Awards for PR Campaign of the Year in the 20th Annual American Business Awards® in the New Product or Service and Healthcare categories.
The New Product or Service Campaign of the Year award recognizes 5W’s work with essence cosmetics, a user-friendly and affordable makeup option, and the launch of their Lash Princess Curl Mascara. 5W ideated and implemented a launch campaign with the goal of generating valuable trial and review content across traditional and social media.
“5W’s Beauty Team executed an outstanding campaign, including strategic media and influencer relations efforts and creative product delivery to over 300 media and influencer contacts, while leaning into emerging social platform, TikTok,” said 5WPR CEO, Dara A. Busch. “Their efforts led to the product going viral, and generated real, tangible results on behalf of the client. This is an incredibly well-deserved recognition for the team.”
The Healthcare PR Campaign of the Year award recognizes 5W’s work with client GNC, a leading global health and wellness brand that offers science-based products and solutions for consumers. The winning campaign focused on GNC’s Merging Vets and Players (MVP) partnership for its cause-led brand UNBREAKABLE, for which GNC appeared at the NCAA Army vs. Navy game to increase awareness for the brand’s ongoing support of the military community.
“GNC’s presence at a staple military event, as part of their ongoing support of the military community, was a meaningful partnership that allowed GNC to build and strengthen important relationships while raising visibility for the causes they support,” adds Busch. “We are honored to have been able to support our client on such a powerful and exciting day for their brand.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale.
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