Combining privacy and performance, Perion’s innovation demonstrates that third-party, cookie-based ad targeting is now a part of history
SORT results also reflect a dramatic 14% decrease in costs per visit
Perion Network Ltd. (Nasdaq: PERI), a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – today announced that its pioneering SORT technology has been validated and re-validated across multiple campaigns.
Over 70 global clients spanning all verticals – including leading entertainment, healthcare, technology services, and consumer goods brands – report that SORT’s AI-driven, signals-based platform has demonstrated 2x CTR higher than third party cookies and a 60% lift in interaction rates. These campaigns all proudly display the “SORT Seal”, a badge of honor that is displayed on every SORT-powered ad, so that brands can signal their respect of user privacy, and users can instantly determine which ad is “safe to click.”
“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from,” said Sarah Wilson, senior media director at HLK Agency. “Undertone’s new SORT cookie-less targeting technology was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party pixel-based targeting and optimization models. Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.”
This rigorously analyzed and assessed data is based on browser-based performance, as well as devices that are inaccessible to cookie-based targeting. The results speak for themselves in the statistical data presented below.
“There are no more excuses. Advertisers now have a clear choice – they can follow what consumers are demanding – that their privacy be respected – without compromising on ROI. SORT, or Smart Optimization of Responsive Traits, does not require any publisher integration,” said Doron Gerstel CEO at Perion. “SORT is the technology outcome of the R&D investment in Perion’s Intelligent HUB – a platform that pulls in signals from all of Perion’s demand and supply assets. Then, through our propriety AI technology, SORT identifies ‘common ground’ traits to drive predictable and scalable results across all devices, driven by our ability to aggregate real-time data signals, on the fly – all without the use of cookies.”
“SORT is available to brands that cherish user privacy through Undertone, a Perion company,” commented Dan Aks, president at Undertone. “We’re delighted by these validating results with campaigns using SORT. We fully expect to see the rapid scaling of the SORT platform as the realization that privacy and results are not mutually exclusive. As consumers recognize and respond to the SORT Seal – and eventually ignore ads that don’t clearly communicate that they can click safely – the exponential growth of SORT will transform the post-cookie advertising ecosystem.”
SORT has been comprehensively reviewed by Neutronian, a pioneer of independent data quality certification, and was awarded with Neutronian’s Cookieless Certification. SORT is also validated across campaigns including Colorado Tourism and Owl Labs. For more information on cookieless targeting please visit https://www.perion.com/solutions/cookieless-targeting/.
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