8z Real Estate, named the Best Residential Real Estate Agency in Colorado in 2019, is continuing its tradition of using innovation to stay competitive in an ever-changing housing market by implementing the Adwerx Enterprise Automation Platform. Adwerx’s automated services have been rolled out to its 15 offices and more than 150 agents, effortlessly maximizing exposure for listings on premium websites and social media in the critical first few days of being on the market martech news.
Technology and hyperlocal solutions have been important ingredients in the secret sauce for 8z. In 2018 the firm was recognized by NAR and Inman for its use of technology to improve their agents’ social media marketing. Last year they launched 8z Offers to ride the swell of iBuying.
“We understand that choosing to sell your home is a big decision, and that finding a skilled and well-equipped realtor is essential to the process,” says Ryan Carter, President of 8z Real Estate. “Part of what makes our agents so capable is that they’re empowered with technology designed to increase their productivity and make them more competitive. The Adwerx Platform automatically creates digital advertising to showcase their listings online where potential home buyers will see them, freeing our agents’ time to focus on serving our clients. “
The Adwerx Enterprise Automation Platform powers digital advertising and makes it easy for both the brokerage and its agents to promote listings by seamlessly integrating through marketing automation, social media advertising; creating ads that are
- displayed to the right hyperlocal geographic area
- displayed to prospects where they are spending time online
- displayed to people who are likely to purchase a home
- personalized by the agent as desired
- deployed frequently with a photo and details about the property listing
- branded and include contact information for the agent
- measurable in order to track reach
Ads appear on Facebook, popular mobile apps and premium websites that consumers and potential home buyers visit on a daily basis, including local and national news outlets.
Today’s homeowners expect digital promotion. As a result, when brokerages provide this level of support, they cultivate confidence and peace of mind among home owner clients. Equally, by investing in their agents, firms are better positioned to recruit and retain top performers.