MarTech Cube MarTech Cube
MarTech Cube MarTech Cube
  • News
    • Advertising & Promotion
      • Adtech
      • Digital Marketing
      • Display & Programmatic Advertising
      • Mobile Advertising
      • Mobile Marketing
      • Native/Content Advertising
      • PPC
      • PR
      • Search & Social Advertising
      • Video Advertising
    • Commerce & Sales
      • Affiliate Marketing & Management
      • Channel, Partner & Local Marketing
      • Ecommerce
      • Retail, Proximity & IoT Marketing
      • Sales Automation, Enablement & Intelligence
    • Content & Experience
      • Chatbots & Conversational AI
      • CMS & Web Experience Management
      • Content Marketing
      • Customer Engagement
      • Mobile Apps
      • Digital Asset Management
      • Email Marketing
      • Interactive Content
      • Marketing Automation
      • Optimization, Personalization & Testing
      • SEO
      • Video Marketing
    • Data Management
      • Audience/Marketing Data & Data Enhancement
      • Business/Customer Intelligence & Data Science
      • Customer Data Platform
      • Data Analytics
      • DMP
      • iPaaS, Cloud/Data Integration & Tag Management
      • Market Intelligence
      • Marketing Analytics, Performance & Attribution
      • Predictive Analytics
    • Social & Relationships
      • ABM
      • Advocacy, Loyalty & Referrals
      • CRM
      • Customer Experience, Service & Success
      • Events, Meetings & Webinars
      • Influencers
      • Social Media Marketing & Monitoring
  • MARTECH INSIGHTS
    • Interviews
    • Guest Articles
    • In-House Techhub
    • Tech Duologue
  • MARTECH CUBE RESOURCES
    • Buyers Guide
    • INFOGRAPHICS
      • Research based
      • Trend based
  • MTC PodcastsTrending
    • Audio
    • Video
ABM

ABM Leader MRP Appoints Chief Technology Officer

BusinessWireBusinessWireApril 23, 2021, 7:00 pmApril 23, 2021 0
Pierre Custeau previously served as MRP’s SVP of Product where he led strategy and development of award-winning enterprise MRP Prelytix platform
account based marketing

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced that Pierre Custeau has been named Chief Technology Officer. Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide. He will report directly to MRP CEO Scott Matthews.

“Pierre’s product leadership has been vital in establishing MRP as the only enterprise-class ABM platform and the first choice for ABM success for large global organizations with sophisticated marketing and sales teams,” said Matthews. “As CTO, his vision and expertise ensure that our clients’ success remains at the center as we prepare to once again raise the bar on enterprise ABM with the next version of MRP Prelytix.”

Custeau joined MRP in January 2020, building a world-class product team that has continuously extended MRP Prelytix’s technology advantage through use of artificial intelligence, machine learning, and data to enable marketers and salespeople to achieve higher response rates, pipeline conversion, and revenue impact. Over the past year, MRP Prelytix has been repeatedly recognized for product excellence and its unique ability to meet the demands of the global enterprise:

  • MRP has placed as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020. The report noted that MRP “best suits large enterprises with varied solutions and marketing resource models” and “can support mature omni-channel ABM programs.”
  • MRP Prelytix was also selected “Best Overall Account-Based Marketing Solution” for the second year in a row by leading market intelligence organization, MarTech Breakthrough.
  • The solution was most recently named a Global ABM Leader 2021 by EMEA-based Research in Action, which highlighted MRP for its size, global footprint, and extensive history and experience in applying predictive analytics to deliver deeply targeted and genuinely personalized experiences and account-based strategies that drive measurable revenue impact.

“MRP has innovated enterprise ABM and continues to focus on technology and strategies that enable better connection and alignment – between marketing teams in different regions and product lines, between marketing and sales more generally, and ultimately between the whole organization and its target accounts – in extremely complex environments,” said Custeau. “At MRP, we are constantly looking at how to apply cutting-edge technology, including artificial intelligence and machine learning, to human connections and challenges. We do all of this in a way that drives business forward and delivers measurable revenue impact. I am very excited to continue on this mission with Scott and the entire team.”

Prior to joining MRP, Custeau served as Head of Product for Oracle Eloqua, where he was responsible for identifying the trends and market forces impacting modern marketers while driving innovation for B2B enterprise marketing products within the Oracle Marketing Cloud organization. Working closely with organizations in the Americas and Europe to define and execute innovative sales and marketing strategies, Custeau has held senior positions in consulting, R&D, and product management for various software companies including Aptean, Infor, and others.

Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Total: 0
abm account based marketingaccount based marketing strategyAccount-Based Marketingb2b account based marketingmartechmartech news
Previous ArticleMerkle Unveils Annual Consumer Experience Sentiment ReportNext ArticleBotco.ai Launches Version 2.0 of Its Conversational Chat Platform

Recent Posts

FullStory Named to the Inc. 5000 for 2nd Year Running

PRNewswire2 hours agoAugust 17, 20220

Full Circle Insights Awarded Patent for Attribution Software Sol.

PRNewswire3 hours agoAugust 17, 20220

Glia and Veritran Partner to help banks transform customer service

PRNewswire3 hours agoAugust 17, 20220

ConvergeOne Announces Availability of Google CCAI’s Capabilities

PRNewswire3 hours agoAugust 16, 20220

QYOU Media Launches ChtrSocial To Enable “Brands To Become Creators”

PRNewswire3 hours agoAugust 16, 20220

Recommended for you

  • AmTrav
    AmTrav Names New Execs, Substantially Expands Customer Support Team
  • FiscalNote
    FiscalNote Announces Second Quarter 2022 Financial Results
  • Sales Enablement
    B2B Industry Leaders Partner to Create $1.5 Mn of Income Expansion
  • SORT
    SORT Wins Silver Stevie Award in 2022 International Business Awards
  • EvaBot
    EvaBot Raises $10.83 Million in Series A
  • ePost Global
    ePost Global Hires Director of Sales

Martechcube
We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.

quick links

  • MTC Media Kit
  • News & Updates
  • Terms of Use
  • CCPA Opt Out
  • Contact Us

Our Publications



Stay up to date

Subscribe to our Newsletter

Sign Up

Copyright © 2022 Martech Cube. All Rights Reserved. Privacy Policy

Menu
  • News
    • Advertising & Promotion
      • Adtech
      • Digital Marketing
      • Display & Programmatic Advertising
      • Mobile Advertising
      • Mobile Marketing
      • Native/Content Advertising
      • PPC
      • PR
      • Search & Social Advertising
      • Video Advertising
    • Commerce & Sales
      • Affiliate Marketing & Management
      • Channel, Partner & Local Marketing
      • Ecommerce
      • Retail, Proximity & IoT Marketing
      • Sales Automation, Enablement & Intelligence
    • Content & Experience
      • Chatbots & Conversational AI
      • CMS & Web Experience Management
      • Content Marketing
      • Customer Engagement
      • Mobile Apps
      • Digital Asset Management
      • Email Marketing
      • Interactive Content
      • Marketing Automation
      • Optimization, Personalization & Testing
      • SEO
      • Video Marketing
    • Data Management
      • Audience/Marketing Data & Data Enhancement
      • Business/Customer Intelligence & Data Science
      • Customer Data Platform
      • Data Analytics
      • DMP
      • iPaaS, Cloud/Data Integration & Tag Management
      • Market Intelligence
      • Marketing Analytics, Performance & Attribution
      • Predictive Analytics
    • Social & Relationships
      • ABM
      • Advocacy, Loyalty & Referrals
      • CRM
      • Customer Experience, Service & Success
      • Events, Meetings & Webinars
      • Influencers
      • Social Media Marketing & Monitoring
  • MARTECH INSIGHTS
    • Interviews
    • Guest Articles
    • In-House Techhub
    • Tech Duologue
  • MARTECH CUBE RESOURCES
    • Buyers Guide
    • INFOGRAPHICS
      • Research based
      • Trend based
  • MTC PodcastsTrending
    • Audio
    • Video
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Privacy Policy
Privacy & Cookies Policy