Ansira Partners, leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem today announced that Research in Action GmbH has recognized Ansira in two reports: Channel Marketing and Enablement SaaS and Software: The Top Global Vendors 2020, and Partner Relationship Management (PRM) SaaS and Software: The Top Global Vendors 2020, as part of its Vendor Selection Matrix. The accolades from Research in Action GmbH, German information, and communications technology research firm recognize Ansira’s extensive expertise in advising clients on channel marketing strategies and its innovative software platform, Ansira Edge Technology SuiteSM, which support modern channel marketing processes and programs.
Research in Action GmbH Research Director Peter O’Neill said “Ansira brings a century of experience in channel marketing and enablement, it’s one of a few companies that astonishingly services both strategies, and now their trademark abilities are supported by its leading-edge software platform. Ansira demonstrates industry excellence in the two categories, according to our survey, that are most important to marketing professionals.”
The Vendor Selection Matrix analyzed survey results from 1,500 industry business managers to evaluate more than 100 channel marketing vendors globally. Evaluation criteria for survey respondents included corporate vision, innovation, viability, differentiation, breadth of solution offering, market share and growth, customer satisfaction, and value. Based on these evaluation criteria, Ansira ranked sixth among top vendors for Channel Marketing and Enablement SaaS and Software and ninth among top vendors for PRM SaaS and Software.
Ansira’s Chief Martech Officer Kelly Jo Sands said “We know that in order to meet the new challenges of ever-increasing customer expectations, it’s vital to assist brands in delivering consistent, relevant and profitable brand experiences at every connection with their customers. With the services that propelled us to stand out in this report, we can optimize partner relationship-management and channel strategies for our clients, helping them strengthen their partner relationships and deliver better overall customer experiences at the local level.”
Last month, Loyalty360 named Ansira a winner in 2019 Best in Class Awards for the Agency and Technology categories. Earlier this year, Forrester Research, Inc., named Ansira a Strong Performer in “The Forrester Wave: Loyalty Service Providers, Q3 2019.”