AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.
In today’s competitive environment, small and emerging brands must find ways to drive purchase intent and build awareness. According to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time. AdAdapted Direct, the company’s self-service shopping list marketing solution, and WeStock are a perfect pairing to help any size business increase its chance for success.
The partnership increases the availability of the AdAdapted and WeStock tools to each of their customer bases. Doing so allows a more holistic approach to winning retail distribution and increasing sales velocities and shopper loyalty to help brands stay on shelves.
“Emerging brands need efficient and effective tools to grow and maintain their retail footprint through shopper engagement,” said Cameron McCarthy, co-founder and CEO, WeStock. “Together with AdAdapted, we make it easy for businesses to get shopper endorsements to win on-shelf distribution and then to reach new consumers, gain product trials and ensure their brands succeed.”
“AdAdapted and WeStock both bring unique offerings and solutions to the table that help small and emerging brands get in front of new shoppers and drive data-driven sales,” said Mike Pedersen, co-founder and CEO, AdAdapted. “We’re excited that this partnership will enable brands to connect with their target audiences in an impactful way.”
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