Adcom, a leading integrated marketing agency in the Midwest, today announced the acquisition of Spark Your Brand, Inc. (Spark*), a specialized agency renowned for its expertise in branding and wholesale, retail, and ecommerce merchandising.
“Spark*’s expertise in the tools and building products industry is impressive, and aligns with one of our core focus areas,” said Craig Martin, Adcom’s Chief Growth Officer. “With this acquisition, we solidify our position as a robust, full-funnel agency – driving measurable impact at every stage of the customer journey.”
“Spark* has built a strong reputation for delivering high-quality branding and merchandising solutions for its clients,” said Spark, CEO Randy Golenberg. “Our specialized expertise will complement and enhance Adcom’s existing suite of services.”
“Their exceptionally talented team enhances our ability to deliver top-tier marketing programs,” said Justin Morcelle, President and COO of Adcom. “We share a strong business and cultural alignment, making this partnership a natural fit. The Spark Your Brand name will remain. It will operate as a business unit within Adcom, with Randy continuing to lead.”
“All we ever want to do is great work,” said Golenberg. “This move allows us to bring a lot of additional talent and experience to the table and deliver for clients at the next level.”
This acquisition also underscores Adcom’s commitment to strengthening the region’s creative marketing community. “By bringing together more innovative thinkers and problem solvers, we continue to enhance the local marketing ecosystem and the great organizations and people we serve,” added Joe Kubic, Adcom’s CEO.
The integration of the two agencies will be seamless, ensuring continuity for existing clients while unlocking new opportunities for growth. Adcom, founded in 1989, remains committed to maintaining the high-level of service and creativity that both agencies are known for.
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