Adlook, a cutting-edge brand growth platform powered by deep learning and a RTB House Group company, announced key hires to support its rapid growth in the US market. These appointments reflect surging demand for Adlook’s innovative solutions, including Adlook Smart and Adlook Outcomes, which are revolutionizing media buying by offering unparalleled transparency, accountability, and guaranteed performance.
The new hires include:
- Gil Larsen, Executive Vice President of Sales: With over 25 years of experience in AdTech, digital media, and sports properties, Larsen will lead Adlook Outcomes in the US. Leveraging his extensive expertise, Larsen will be instrumental in helping agency partners maximize brand outcomes for their clients activating omnichannel campaigns.
- Lily Altman, Head of Client Development: Altman will oversee client relationships for Adlook Smart, guiding brands through the cookieless future with innovative strategies and best-in-class performance solutions.
- Ryan Ammerman, Head of Business Development: Ammerman will spearhead strategic partnerships and sales efforts for Adlook Smart, bringing a wealth of knowledge in fostering growth and innovation in digital advertising.
“The US market is at a pivotal moment, with advertisers demanding deeper accountability, transparency, and measurable results from their campaigns,” said Kuba Kossut, CEO of Adlook. “Adlook’s deep learning-powered solutions directly address these needs, and these strategic hires will help us accelerate our mission to redefine digital advertising. With their expertise, we’re well-positioned to deliver even greater value to our clients.”
“Joining Adlook at such a transformative time is an incredible opportunity,” said Larsen. “With Adlook Outcomes already making a significant impact, I look forward to driving even greater results for our clients and partners in the US.”
These appointments coincide with the US launch of Adlook Smart – the first DSP powered by deep learning to deliver guaranteed media quality using brand performance metrics. Adlook Smart’s revolutionary technology maximizes brand performance by analyzing situational signals – including bidstream, contextual, and search data – in real-time to optimize ad placement and reduce waste. Importantly, this is achieved without relying on cookie data, making it a critical solution as the industry transitions to a cookieless future.
“The launch of Adlook Smart in the US reflects our unwavering commitment to empowering brands with cutting-edge solutions in the remit of targeting, measurement, and attribution,” said Luca Filardo, SVP of Commercial Growth at Adlook. “The US market is vital to our growth, and I am excited to see the impact Adlook Smart will have for our clients and partners.”
Adlook Outcomes offers meticulously crafted media products with guaranteed results, providing brands with an intuitive path to achieving the highest outcomes across the open web. By leveraging independent measurement partners such as DoubleVerify (media quality), Adelaide (attention), and Scope3 (carbon impact), Adlook ensures transparency, accountability, and exceptional results for its clients. The platform delivers 70-80% ad visibility, 55-75% video completion rates, and 99.5% protection against invalid traffic – all while maintaining a 100% compliance guarantee.
These moves reflect Adlook’s core values: effectiveness, futureproofing, and accessibility. By offering easy-to-use, cookieless solutions like Outcomes (fully guaranteed media plans) and Smart (assisted self-service with top-tier support) – Adlook enables brands to adopt new measurement methods, such as attention, and innovative targeting like its ContentGPT prompt-based solution. Powered by deep learning, Adlook’s engineering-first approach reaches true target audiences with unmatched precision, even where standard methods fall short. By combining traditional and cookieless signals, Adlook delivers accurate, sustainable solutions across the open web, helping brands address tomorrow’s challenges today.
Adlook has experienced significant growth globally, with its products already trusted by top brands such as Kraft Heinz, Sanofi, SC Johnson, Mars, and PEPSICO.
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