RBA, a Dallas-based advertising and branding agency hyperfocused on challenger brands, has hired Max Elo as their new Creative Director.
Elo, an ad industry veteran, is the agency’s 2nd ever creative director.
Elo joins from his most recent agency experience as the Group Creative Director for The Marketing Arm where he led all new business acquisitions through a network of 12 offices and seven different companies nationwide, pitching and winning campaigns for GameStop, Sunoco, Mike’s Hard Lemonade, Cisco, and Dove.
Prior to The Marketing Arm, Elo was a VP and Creative Director at Krause Advertising, and before that led major campaign development for Toyota, AT&T, DIRECTV, Yahoo!, and Hyatt Hotels at Rapp Collins.
Elo has been recognized with numerous awards throughout his career, including a Cannes Lion for Direct Energy’s US television campaign which he both wrote and directed.
“We’re thrilled to welcome Max into the RBA family during a time of great growth and transition,” RBA CEO Ross Cromartie said in a statement. “He is massively talented and his career prior to RBA speaks for itself. We can’t wait to see how Max is able to innovate and help move RBA and our clients forward.”