Audience/Marketing Data & Data Enhancement

Affinity Solutions recognized as ‘One to Watch’ in Snowflake Report

Affinity Solutions enables joint customers to leverage an extensive dataset of consumer purchase behavior for the U.S. market, Powered by Snowflake
Affinity Solutions

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced that it has been recognized as an Enrichment ‘one to watch’ in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI.

The ten categories include:

  • Analytics & Data Capture
  • Enrichment
  • Identity & Activation
    • Identity & Onboarders
    • Customer Data Activation
    • Advertising Platforms
  • Measurement & Attribution
  • Integration & Modeling
  • Business Intelligence
  • AI & Machine Learning
  • Privacy Enhancing Technologies

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

Affinity Solutions’ CometTM is a powerful data-led intelligence platform that enables marketers to effortlessly plan, activate and measure with complete confidence by linking campaigns to the outcome that matters most: consumer purchase. CometTM exclusively leverages an extensive dataset of consumer purchase behavior for the U.S. market to provide a complete, granular view of customer and prospect purchase behaviors, across and between brands and categories. CometTM’s Consumer Purchase Insights allows brands to aggregate this data into insights to inform growth strategies based on deeper audience understanding.

“Snowflake has enabled marketing professionals to model and enrich their data directly in the Data Cloud without the need to move or copy that data elsewhere,” said Denise Persson, Chief Marketing Officer at Snowflake. “Affinity’s ability to turn fully-permissioned consumer spending data into actionable insights across brands, categories, and geographies within Snowflake qualified them as ‘one to watch’ in the Enrichment category. We look forward to observing their continued momentum in empowering advertisers to reach audiences and understand attribution.”

Affinity Solutions was identified in Snowflake’s report as ‘one to watch’ in the Enrichment category for its actionable insights into consumer spending for marketers, agencies, consultancies, and financial services companies.

“Our recognition and inclusion in Snowflake’s 2023 Modern Marketing Data Stack report underpins the power of our data – the largest deterministic data set of U.S. consumer purchase behavior – and the value it provides for marketers,” said Damian Garbaccio, Chief Business and Marketing Officer at Affinity Solutions. “We look forward to our continued collaboration with Snowflake which enables our joint customers to realize sustained business outcomes.”

Click here to read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies To Unify, Analyze, and Activate Data to Boost Revenue.

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