The AFRO is rolling out its latest digital media innovation, the Digital Billboard Network (DBN). With television screens featured across 10 host sites in the Randallstown and Owings Mills area, the DBN is the first effort of its kind in the state of Maryland.
Onsite screens will feature original content from AFRO programs, including AFRO social, and clips from shows like The Chicken Boxx, AFRO News at Noon(ish), AFRO Cooking Live, and more.
Digital Billboard Network host site locations include:
- Chizel It Fitness
- Rock the Spectrum Kids Gym
- Wylie Funeral Home
- Elite Import Auto
- Ms. Lady’s Bakery and Cafe
- Hue Cafe & Apothecary
- Don Tigre Mexican Restaurant
- Pikes Diner & Crabs
- Max &Co. Salon Hair Loss Center
“We chose to pilot test the idea to bring our news content supported by advertising to the communities we serve via digital screens,” said Dana Peck, director of digital solutions for the AFRO. “Our Digital Billboard Network (DBN) launched in the Randallstown and Owings Mills area since we have a significant amount of subscribers in the area and there is a large concentration of our target market.”
The DBN launch will enable host businesses to expand their reach through the AFRO’s audience network.
“This innovation is a celebration of Black business excellence, and the opportunities we can create when we champion one another,” said Dr. Frances “Toni” Draper, CEO and publisher of The AFRO. “As a multi-generation Black-owned family business, the AFRO has been a strong supporter of our fellow businesses and entrepreneurs. We strive to champion our community’s businesses, and offer them access to valuable news that meets audiences where they are, without paywall barriers.”
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