Agentio, the first ad platform for creator content, announced it is expanding its collaboration with YouTube to scale branded content opportunities with advertisers on its short-form video format, Shorts. Advertisers can already manage longer-form YouTube creator campaigns within Agentio, which automates everything from creator matching and vetting content, to automating contracting and measuring campaign success. These capabilities will now be available for the first time with Agentio on Shorts.
As short-form content rises in popularity, this update will continue to meet a growing demand from brands to advertise within creator content, while driving further adoption of YouTube Shorts. YouTube Shorts is now averaging over 70 billion daily views. Agentio brings an automated marketplace and standardized ad unit to Shorts, where advertisers can match with creators, vet content, track results, and more. Agentio’s capabilities help automate the advertising management process with ease, reducing weeks-long cycles to just seconds.
“The demand we’re seeing for in-video advertising is unprecedented,” said Arthur Leopold, CEO of Agentio. “Leading brands like MasterClass, Bombas, DoorDash, and Mejuri recognize the power of connecting with audiences on platforms like YouTube and YouTube Shorts, and creators are eager to partner with these brands to tell compelling stories to their audiences. Investing across the YouTube ecosystem is no longer a luxury for advertisers — it’s a necessity to drive meaningful results.”
This announcement marks another significant milestone in Agentio’s journey. Since January, the company has seen brand inbound leads increase by 240% and a 1,000%+ year-over-year increase in new advertiser spending on Agentio, as they look to diversify their advertising mix and invest in creators on YouTube. Also building upon the momentum of the company’s $12M Series A in November, Agentio remains committed to innovation and providing the tools necessary for brands and creators to succeed in the dynamic world of in-video advertising.
For more such updates, follow us on Google News Martech News