High-growth SaaS marketer brings extensive technology go-to-market, branding, and demand generation expertise
Agiloft, the global standard in no-code contract lifecycle management (CLM) software, today announced the appointment of Kerry Desberg as Chief Marketing Officer.
Desberg brings more than 30 years of experience in B2B and B2C marketing with some of the world’s top Fortune 500 corporations and agencies, including Procter & Gamble, Owens Corning, Danaher, Lockheed Martin, and Fleishman Hillard. Most recently, Desberg was CMO of SaaS channel technology leader Impartner, helping the company drive exponential growth and be named a leader in key analyst reports from Forrester, G2, and Research in Action, among other key accomplishments.
“We are truly excited to have Kerry join our team and add octane to our growth plans,” says Eric Laughlin, Agiloft CEO. “2021 marked a record year of growth and development here at Agiloft, with a 100% increase in new customer sales and 60% growth in ARR while we maintained a 95.5% customer satisfaction score. In the wake of this success, we started off 2022 with the introduction of a new brand identity and core message. Kerry’s lauded channel marketing skills and brand-building horsepower make her perfectly suited to build on this and amplify our message in the market.”
“Agiloft is an irresistible combination of award winning, transformative technology that customers love, an absolutely exponential market opportunity to transform the way companies manage their contracts, and a deeply thoughtful company culture,” said Desberg. “I simply could not be more excited to join this team and help Agiloft continue its amazing growth trajectory.”
Desberg is a graduate of Georgia State University with a bachelor’s degree in journalism/public relations and a minor in marketing. She is a member of the Forbes Communications Council, is a regular speaker at channel and marketing industry events, has served widely on women’s leadership councils, and has won multiple national and international awards including 2020 CRN’s Women of the Channel Award and Global CMO of the Year Award by Enterprise IT World.