Optimization, Personalization & Testing

aha! & Guestlogix to Bring Personalized Travel Experience

automation testing

aha!, powered by veteran ExpressJet Airlines, today announced its new partnership with Guestlogix to bring personalized recommendations and digital concierge services to its passengers. Guestlogix’s Digital Concierge platform anticipates travelers’ needs in real time, guiding them as they personalize every aspect of their trip via a customized portfolio of adventures.

“Our partnership with GuestLogix creates additional value for aha! passengers and is an integral part of our mission to offer quick and exciting getaway trips,” said Subodh Karnik, Chairman and CEO of ExpressJet Airlines. “The Digital Concierge really helps us to bring the ‘adventure’ part of aha!‘s ‘air, hotel, adventure’ brand alive by supporting our passengers as they explore and even unveiling unexpected opportunities.”

Curated Travel Experience for Today’s Traveler
Today’s passengers are always connected and many plan their trips on the fly. A consumer insights study by Google concluded that 85% of leisure travelers decide on activities only after arriving at their destination. Guestlogix’s massive marketplace of experiences, tours, dining, nightlife, events, lift tickets, and more means aha! customers will now have a modernized travel toolkit at their fingertips, when and where they need it.

aha! provides passengers in communities throughout the Western US with convenient, nonstop flights to Reno-Tahoe. But the airline aspires to do more than move passengers from one destination to another. Typically, a passenger’s relationship with the airline ends at baggage claim. With aha!, however, the Digital Concierge is a constant companion from the moment a traveler purchases a ticket until their trip is complete. It lets them order a ride to and from the airport and receive curated adventures and experiences at the perfect moment, whether these opportunities are ski lift tickets, scenic helicopter rides, secret tasting menus, or private tours at the trendiest craft brewery in town.

Robin Hopper, Guestlogix CEO, added: “We’re excited to bring one more enhancement to the way aha! passengers travel. In the past, airlines only had a brief moment to connect with their passengers, but innovative airlines like aha! realize that the opportunity to support amazing travel continues way beyond the booking process. Guestlogix and aha! are exceptionally well aligned in their missions to modernize the ways people travel. This is an exciting partnership for us and we are thrilled to support aha! as they deliver a next-level passenger experience.”

Convenient Nonstop Flights + Less Travel Time = More Vacations and Trips
The quick flights aboard ExpressJet 50-seat Embraer ERJ145 regional jets give travelers more time on the ground to make the most of their vacation time without the hassle of a long drive or multiple airport stops and layovers.

aha! currently provides nonstop flights between Reno-Tahoe and:

  • Bakersfield, Calif.
  • Eugene/Springfield, Ore.
  • Eureka/Arcata, Calif.
  • Fresno/Yosemite, Calif.
  • Medford/Ashland, Ore.
  • Ontario/Los Angeles, Calif.
  • Pasco/Tri-Cities, Wash.
  • Redmond/Bend, Ore.
  • Spokane, Wash.
  • Palm Springs, Calif. (begins Jan. 3, 2022)

aha! plans to announce service to additional cities in 2022 offering travelers in the Western United States the opportunity to enjoy exciting, short vacations to Reno and Lake Tahoe.

The service is now available on all aha! reservations which can be made by visiting www.flyaha.com.

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