AI is becoming increasingly significant for the Martech & the Adtech industry. Check out the infographic on the evolution of advertising by IBM Watson Advertising
From changes to mobile identity, elimination of third-party cookies, compliance and regulatory shifts, and increased demands for trust and transparency, the digital advertising and marketing industries will meet a massive upheaval. AI technology proves to be the best path forward to help the industry advance. IBM Watson Advertising demystifies AI and enables the ecosystem on the true value of the advanced technology in an infographic that illustrates the evolution of the advertising industry
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IBM Watson Advertising
IBM Watson Advertising is powering new possibilities of decision making, informed by billions of data sources, and enabled by the world’s best AI technology.