Artificial intelligence is changing the way we communicate, shop, sell, learn, teach, and do business. It’s no wonder it’s changing the way we advertise and do marketing, as well.
AI has entered the world of content marketing slowly and introduced significant changes that marketers are willingly embracing. Why? Because AI-powered content marketing is more effective, powerful, and beneficial for businesses.
If you’re not sure how to use AI in your content marketing efforts, or how it all works, we’ve got your back. Below, you’ll find a concise overview of the different ways AI powers content marketing and helps businesses thrive.
Content Analysis
Marketers are always on the lookout, trying to figure out ways to improve their strategies and accomplish more with each new campaign. However, there’s no progress without proper analysis of your previous marketing moves.
AI helps marketers perform the so-called content intelligence analysis, that allows them to use AI tools and software to:
- assess their previous content strategies
- analyze what worked and what didn’t
- draw conclusions from their data
- generate valuable insight
This means that marketers get to craft their future strategies by learning from their own mistakes or victories. It improves their marketing efforts and makes their future strategies far more successful.
Content Personalization
When you’re a marketer, every single person that you get to engage with the brand counts. Every email that converts and every CTA link that your target audience follows matters.
This is why personalization is another key aspect of successful marketing and a trend that’s unlikely to go away.
AI tools and software can help today’s marketers create content that targets specific users and is more personalized than before.
AI allows marketers to track all kinds of data from their consumers:
- online behavior
- product preferences
- buying habits
- interaction with the brand
- content preferences
Melissa Mauro, a content writer, and an editor at SupremeDissertations explains: “Different AI algorithms help analyze this behavior and deliver meaningful results that marketers can use to personalize user experience. It’s a huge step forward from manually researching what your target audience likes or dislikes. “
Topics & Keywords Selection
Marketers know how difficult it is to find the right topics to cover in their content and include the keywords that will make their content rank higher. While there are tools they can use to do this manually, it can be extremely time-consuming and still not result in making the best decisions.
Luckily, AI manages to help marketers select the best trending topics and the keywords with the highest potential.
Markets use AI to:
- analyze the content currently being shared in their industry
- analyze and predict how a certain target audience will react to a topic
- research competitors’ content
- select the right topic clusters
With the right AI analysis tools, marketers don’t have to spend hours looking for the best solution for their next piece of content. Instead, they get a quick overview of the situation and can draw precise conclusions.
Content Quality
Another way AI makes content writing better, and more professional is by allowing the writers to produce high-quality and accurate content with ease.
Editing, proofreading, and rewriting are something all content writers need to go through to offer the readers professionally written content. But, there are AI-powered writing tools that speed this whole process up.
AI tools can work instead of you:
- detect spelling or grammar mistakes and suggest changes
- check content readability and suggest improvements
- help you adapt your content to a specific audience or purpose
- suggest vocabulary changes
For instance, an AI-powered proofreading tool will ask you about:
- your audience: expert vs. general level
- formality level: formal vs. informal
- intent: inform vs. educate vs. entertain
Once you provide all the information, they’ll analyze your content and suggest what needs to be changed. This also helps marketers with content consistency, when more than one person is writing for the same brand.
If you think you need additional help with content accuracy, TrustMyPaper can offer professional writing assistance while Readable can offer an in-depth readability analysis.
Content Generation
Yes, machines can write content for you.
Can they write full long-form articles and make them engaging and informative? No. But, they can help you with repetitive writing and automating tasks you don’t like doing.
For instance, if you’re writing short news reports for your brand, AI tools can recognize the form you’re using and:
- suggest sentence endings
- help you insert set phrases
- automatically generate technical details of the piece
As you’re writing, these tools make suggestions and generate content for you. It speeds up the process and makes it more convenient for you.
Content Audit
There’s always room for improvement, even when it comes to the content you’ve already published. You want your online presence to be impeccable and AI tools can help perform a content audit for your website.
A content audit will show you:
- which content lacks information
- which content is outdated
- which content contains broken links
Simply put, you’ll be able to work on improving your previously written content and leave no weak links behind.
Measure Content Performance
Finally, AI helps marketers not only produce better content but also measure its success and make the most out of every piece they write and publish.
AI can be used to:
- measure set metrics and KPIs
- create data analysis sheets
- produce fresh data and insight after each new marketing move
Marketers need to track their current marketing efforts actively to make sure they’re using the right strategies and heading in the right direction.
Final Thoughts
AI-powered content marketing is more precise, effective, and powerful than the one handled manually. Naturally, AI can’t write entire pieces of content for you, but it can give you the data and tools that help you do it better and more successfully.
AI has changed the way marketers deal with content writing and created a whole new dimension of opportunities for content creators.
Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News
ABOUT THE AUTHOR
Nicole D.Garrison
Nicole D.Garrison is a content strategist, writer, and contributor at a number of platforms for marketing specialists. She is a dedicated and experienced author who pays particular attention to quality research. In her free time, Nicole is a passionate runner and a curious beekeeper.Nicole D.Garrison is a content strategist, writer, and contributor at a number of platforms for marketing specialists. She is a dedicated and experienced author who pays particular attention to quality research. In her free time, Nicole is a passionate runner and a curious beekeeper.