For the second year in a row, Airship has been recognized as the Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms for its vision and execution
Customer Engagement Company Airship announces today that it has been named Leader by Gartner, Inc. in its Magic Quadrant for Mobile Marketing Platforms Report 1 this year . Airship is the highest and most widely positioned among the 18 rated providers in the Execution and Vision categories. A free copy of the full report is available from Airship.
Gartner’s positioning of Airship confirms our unique ability to deliver innovative and transformational customer experiences to leading global brands, “said Airship’s CEO and President, Brett Caine, according to the Gartner Magic Quadrant Method,” providing Airship with relevant and custom content On the channel that is most comfortable for customers, consumers want to be one step ahead of real-time information – Airship makes it possible. “Gartner notes,” Consumers around the world are now spending more time on theirs Smartphones than computers, laptops, or tablets, few technologies have been able to generate such a strong customer loyalty.Therefore, mobile marketing is playing an increasingly important role in the success of marketing strategies. “
The report highlights, “The Magic Quadrant for Mobile Marketing Platforms sees the market as a collection of transformative technologies. The Gartner Magic Quadrant Methodology “helps you quickly understand how well technology providers are delivering on their stated vision, and how successful they are over the Gartner Market View, through the use of graphical rendering and consistent assessment criteria.” 3
Since receiving the highest product rating in three out of four use cases as Urban Airship in Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms 2 , Airship complied in 2019 with:
- Acquisition of the largest competitor in Europe to become the world’s largest mobile customer engagement company with development and service expertise.
- Company rebranding and renaming (by Urban Airship) to demonstrate dramatic growth and new digital channels with messaging, analytics and predictive AI solutions.
- Significant expansion of senior leadership team with five new vice president positions.
- Extensive extension of SMS and e-mail functions with extended personalization, link shortening and tracking.
- The ability for businesses to first send Facebook Messenger, WhatsApp, and RCS messages.
Click here to download a free copy of the Gartner Report.
1 Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles Golvin, July 15, 2019.
2 Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, October 30, 2018
3 Gartner Methodology, Gartner Magic Quadrant
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Marketing and Digital Experience teams at thousands of the world’s most respected companies rely on Airship’s Customer Engagement platform to build deep relationships with customers by delivering relevant, orchestrated messages across each channel.
Airship was founded in 2009 as a pioneer in the field of push notifications, offering brands today the user data, engagement channel, AI orchestration and services they need to push notifications, emails, sms, in-app messages, mobile Wallet Cards and more to send to the right person at the right time – building trust, promoting engagement, driving action and creating value.
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