Marketing Analytics, Performance & Attribution

Alison Biggan, Chief Product and Field Marketing Officer

Alison Biggan

Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership site of global SAP users, SAPinsider, announced today that Alison Biggan, Chief Product and Field Marketing Officer at SAP, will keynote its Q1 events taking place March 19-21 in Las Vegas at The Bellagio.

“I am thrilled to be able to address so many members of the SAPinsider community at these important annual events,” said Alison Biggan. “It is an excellent opportunity to provide real-world insights and recommendations for how customers can continue their journey toward becoming intelligent enterprises,” Ms. Biggan continued.

“Alison’s commitment to the SAP customer community and tireless efforts to partner with businesses at every turn make her an exceptional choice to keynote our annual event. We will have a broad collection of ‘insiders’ at the event: Financials, GRC, HR, Administration, and BI and Analytics teams will all be in attendance, and we are committed to arming them with practical information to help them make better business and technology decisions. That commitment demands that were assemble only the best experts across these disciplines. Having Alison as our keynote brings these teams together in a strategic and meaningful way, and I know that the SAPinsider member community will greatly benefit from hearing directly from such a key member of SAP’s leadership team,” said WIS President and CEO, Jamie Bedard.

SAPinsider will welcome more than 1500 attendees at its Q1 events in March, bringing together five distinct programs for teams evaluating, implementing, running, and optimizing SAP solutions for:

  • Finance and accounting
  • Governance, risk, and compliance
  • Human resources and human capital management
  • Basis and SAP administration
  • Business intelligence, reporting, and SAP HANA

About WIS:
Wellesley Information Services is owned by JAZ’D! Advisors Investment Corporation and has a 20-year history of delivering top-quality content that helps individuals and teams strengthen their skills and make the right decisions for their organizations. WIS specializes in SAP users and SAP solutions serving a global audience, offering a diverse set of resources including live SAPinsider events, focused research, lead generation, marketing intelligence, user memberships, display advertising, publications, webinars, and a full portfolio of digital marketing services.

SAP is a registered trademark of SAP SE in Germany and several other countries. Wellesley Information Services is not affiliated with SAP SE or any of the SAP SE group of companies.

About JAZ’D! Advisors Investment Corporation:
JAZ’D! Advisors Investment Corporation, led by industry veteran Jamie Bedard, recently acquired 100% of WIS with a significant investment earmarked to spur long-term growth and innovation. JAZ’D! is a strategic investment and operating company with significant funding from a portfolio of leading technology and investor industry veteran members. JAZ’D! acquires leading companies focused on the technology user community, research, content, and digital marketing services spaces. JAZ’D! takes an ownership position in select companies with the goal of operationally integrating and innovating the companies into a comprehensive marketing and membership platform addressing the go-to-market needs of global technology organizations.

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