Altezza, an eCommerce visibility solution, today announced its new, updated approach to platform integration that offers unprecedented flexibility and lower Total Cost of Ownership (TCO). Today’s announcement signals Altezza’s transition from a page-publishing platform to a managed Software as a Service (SaaS), with the flexibility to integrate with each site in a way that works best for them—their site architecture, business challenges, and their priorities. Sites using a modern headless architecture can take advantage of new API integration options that will allow content and functionality to be delivered at scale using familiar technologies. Altezza’s search specialists work with digital marketing, SEO and IT teams to extrapolate the most valuable insights, develop a results-driven search optimization plan and facilitate execution. Altezza is a technology company that empowers marketers in a headless world.
Every online shopping experience starts with a search, and not just a simple search. Online shoppers are looking to buy—not browse. If a brand’s site is not able to match specific products to consumers’ specific queries, then they are missing opportunities to create loyal customers and leaving money on the table. The solution seems simple: optimize your pages for search. But when there are thousands of products and thousands of pages, that objective is anything but simple. This is exactly the pain point Altezza seeks to eliminate martech news.
Altezza’s solutions are especially helpful for marketers who find themselves spending valuable hours manually optimizing their sites, as well as development teams putting off creative initiatives due to bandwidth constraints. Using sophisticated algorithms, Altezza recommends new faceted navigation pages as well as custom landing pages—and uses automation to create those pages. This allows marketing teams to focus on the creative projects they get excited about, eliminates dependencies on IT teams, and helps retailers seize opportunities for revenue they were previously missing martech.
“We offer our customers a completely custom experience, allowing marketers to move quickly and without the time constraints of IT development,” said Dave Chaplin, Altezza’s CEO. “Our entire team of search and eCommerce experts is committed to supporting our customers as partners—arming marketers and SEO professionals with insightful data, then utilizing those insights to guide every step of implementation.”
Altezza’s proprietary technology enables brands to rise above the limitations of out-of-the-box eCommerce solutions to drive revenue and make their ideal vision a reality. With its platform-agnostic suite of tools, Altezza can integrate in a way that fits each company’s specific website, CMS and business needs. Whether a company uses a monolithic or a modern decoupled architecture, a custom headless solution, or an out-of-the-box CMS, Altezza designs a strategy to tailor fit each brand using API integration options, a unique Content Management System, direct data feeds and more. Altezza’s approach to headless eCommerce offers customers robust integration options, allowing for “a la carte” consumption of services. Competitors simply offer plug-and-play solutions—without the customization necessary to truly fit retailers’ needs.