Amsive, a leading data-centric omnichannel marketing agency, announced today that it has acquired OverflowWorks, a data-driven marketing agency located in Southern California that focuses on customer acquisition for the mortgage industry. OverflowWorks provides turnkey targeted marketing services that reach “most likely to refinance” individuals, delivering industry leading response rates.
Brad Moore, CEO of Amsive, said, “In our efforts to add best-of-breed agencies that share our mission of leveraging data in unique ways across the omnichannel landscape, OverflowWorks became a natural fit. The team has a proven track record of delivering strong results in the highly-competitive mortgage lending space, among other niche verticals.”
Jeff Bush, Founder of OverflowWorks said, “Amsive’s full suite of in-house marketing services and core competency in financial services makes them the right partner for us. We look forward to working with the Amsive team to continue driving industry-leading results to our clients.”
Amsive is a new marketing services agency that builds on a strong foundation in data-centric marketing by bringing together leaders in data intelligence, creative services, and digital marketing. The creation of Amsive follows a series of strategic acquisitions over the past 18 months. Amsive provides a unified service offering to drive customer acquisition and engagement across financial services, insurance, healthcare, and other industries.
“We are excited to support this strategic acquisition,” said Ryan Kaplan, Managing Director of H.I.G. Capital, “OverflowWorks aligns extremely well with Amsive’s core mission of providing high-ROI data-centric marketing services that drive customer acquisition and engagement for its clients.”
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