Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook Analytics

The social media company made this announcement — and many others — at F8, its developer conference in San Jose

Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference.

Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action that results in a conversion.

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