Advertising & Promotion, Mobile Marketing

Apadmi Named First Amazon Alexa Skill Builder North England

software specialists excited about developing for voice

Manchester-based Apadmi has become the first recognised Skill Builder in the north of England by Amazon Alexa. The news comes after Apadmi has been working across the region to help educate businesses and developers about voice technology.

The mobile tech specialists have been promoting voice technology and the importance of developers learning skills in this field since autumn last year, when they held their first workshop for engineers. These workshops outline best practice development process, and considerations for designing technology specifically for voice.

Since then, they’ve collaborated with Amazon to hold voice events for the tech community, as well as further workshops aimed at developers from introductory level through to advanced, at Amazon Alexa’s London HQ and in Manchester city centre.

Apadmi has used its events to get more software specialists excited about developing for voice, sharing the extensive knowledge of its staff about voice development tools outside of the standard Alexa development kits.

Marcus Hadfield, Chief Strategy Officer at Apadmi, commented: “Voice might not be new, but it’s starting to gain a lot of momentum in the tech industry. It’s critical that developers learn best practice now, and get the basics of voice design right, so that they can build on those concepts with greater ease as soon new updates are released.”

The news comes after Apadmi’s most recent Alexa skill launch: The Drum Voice, which allows readers of the global marketing publication to speak with its editor, Gordon Young.

Notes to editors

More about Apadmi:
List of agencies here:
Read about our voice event:
Read about our skill workshops:
Find out about our case study on The Drum:
See The Drum Voice skill:
See The Drum Flash Briefing skill:

About the Apadmi Group

Apadmi is a mobile technology company. They work with clients of all sizes to understand how and where to use mobile in their organisation to improve their operations, and deliver the complete solutions needed to make it happen.

Apadmi are a team of thinkers, developers, designers, UX-ers and inventors who are continuously looking for ways to improve things. Their clients include Argos, AstraZeneca, AVIVA, BBC, Co-op, The Guardian, Lexus, NHS, Range Rover and Skyscanner.

About Apadmi Ventures

Apadmi Ventures, the investment arm of the Apadmi group, is a strategic technical partner and investor in highly-scalable start-ups, providing technology direction and delivery, as well as boardroom advice and support to accelerate growth.

About Apadmi Labs

Apadmi Labs is the research and development arm of the Apadmi group. They discover new technologies and methodologies to create new processes, services and products.


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