Customer Experience, Service & Success

APEI Further Strengthens Executive Team with Newly Created CXO Hire

Chief Experience Officer Jeff Tognola to Lead Marketing, Branding, and Overall Student Experience
customer service experience

American Public Education, Inc. (Nasdaq: APEI) today announced it has hired Jeff Tognola as Executive Vice President and Chief Experience Officer (CXO). A well-respected industry veteran, Tognola is responsible for enabling outstanding end-to-end student experiences through marketing, brand building, career services and overall student experience transformation for all APEI education units in this newly created position.

Tognola was previously the Senior Vice President, Commercial Operations, Chief Marketing Officer and Chief Operating Officer for Laureate Education Inc.’s online flagship institution, Walden University. In his new role as CXO, he will report to APEI Chief Executive Officer Angela Selden.

“We are so pleased to welcome Jeff, as his proven results and relevant experiences align very closely with our commitment to delivering unmatched student experiences and better student outcomes through each of our education units,” said Selden. “I am very confident that Jeff will accelerate our ability to deliver positive student outcomes and continue on our mission of educating the service-minded.”

Tognola brings more than 25 years of marketing, customer experience and leadership from global companies such as AT&T, Prudential Financial and Medco Health Solutions, in addition to the last 10 years in higher education at Laureate Education. His expertise runs the entire marketing gamut – spanning brand building, consumer marketing, digital, mobile, creative services, acquisition, retention and event management.

At Walden, Tognola led product management, marketing, enrollment, business development, analytics, and operations teams to ensure an outstanding end-to-end customer experience and improved outcomes for students. During his tenure at Laureate Education, he built and led the digital and organizational transformation around how digital marketing, recruitment of new students and the overall measurement capabilities operated across 12 institutions – for over 500 products in 100-plus countries.

Tognola has been recognized as an innovator in how data and technology are used to help improve customer experiences. Earlier in his career, he spearheaded the development and marketing of Gogo Inflight Internet, the first provider of in-flight internet and telecommunication services for commercial airlines in the United States, now a multi-billion-dollar industry. Tognola has a bachelor’s degree from Stockton University and did graduate work at Farleigh Dickinson University.

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