Retail, Proximity & IoT Marketing

Appriss Retail Expands Its Leadership Team With Two New Hires

Pedro Ramos and Kara Holthaus will blaze new roles at Appriss Retail, helping the company grow its influence in the retail technology and loss prevention industries
Appriss Retail

Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced Pedro Ramos as its new chief revenue officer and Kara Holthaus as its new vice president of customer success. The creation of these roles solidifies Appriss Retail’s commitment to best-in-class service for its retailer customers.

Appriss Retail is dedicated to continuously solving industry challenges for omnichannel and ecommerce retailers with solutions that protect their businesses from loss. By hiring Ramos and Holthaus, the technology provider will enhance its go-to-market functions, accelerate growth, and maintain its focus on exceptional customer service.

“I believe that it’s crucial for organizations to drive alignment across sales, leadership, customer management, and internal operations,” said Michael Osborne, CEO, Appriss Retail. “With Ramos and Holthaus on our leadership team, we will bond these key functions together, securing the expertise we need to meet and exceed our growth plans.”

Pedro Ramos, Appriss Retail’s new chief revenue officer, holds more than two decades of background in fraud and loss prevention. He brings with him vast knowledge of the retail space, as well as experience managing revenue-generating organizations. Ramos spent the majority of his career as the assistant vice president of loss prevention at Pathmark Stores before gravitating towards loss prevention technology in 2008. In his new role, Ramos will oversee customer growth and retention including sales, customer success, and marketing.

“Appriss Retail’s influence in the retail industry is growing quickly across omnichannel and ecommerce brands and retailers so I’m excited to be joining the company at this pivotal moment,” said Ramos. “I plan to add fuel to this fire by leading the sales, marketing, and customer success teams to accelerate value creation for our customers.”

To further its commitment to delighting customers and delivering immediate and long-term value, Appriss Retail hired Kara Holthaus as its new vice president of customer success. Holthaus spent over a decade supporting customer success for brands and retailers, focusing on predicting and mitigating risk and driving customer base growth. Holthaus’s previous experience includes serving as senior director of customer success at Contentsquare and vice president of client services at Wunderkind and SmarterHQ.

“I’m looking forward to working closely with retailers and brands to ensure Appriss Retail’s world-class AI-powered solutions are providing the greatest value for them,” said Holthaus. “Thanks to the strong relationships Appriss Retail already has with its global client base, the opportunities for continued success are endless.”

To learn more about Appriss Retail’s growing team and revolutionary AI-powered solutions, visit

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