Mobile Apps

Approov Names Pearce Erensel Vice President of Sales

Former Zimperium Executive Brings Partnership Ecosystem Expertise, Account Planning to Growing Sales Channel

Approov, the end-to-end mobile app security provider, today named Pearce Erensel vice president of sales, reporting to Approov’s CEO Ted Miracco.

In making the announcement, Miracco cited Erensel’s relevant experience as a product expert for Zimperium’s mobile security platform. “Pearce’s knowledge about the mobile security market and his understanding of account planning and the partnership ecosystem will be invaluable to Approov,” remarks Miracco. “We are delighted he accepted our invitation to join the Approov family and help build a powerhouse end-to-end mobile security company.”

Erensel will have responsibility for Approov’s global sales and support. His focus will be on increasing Approov’s footprint in the mobile app security market by leading a professional sales and business development organization and driving customer-facing processes.

“Approov is poised for exponential success as its mobile application security platform gains traction with B2B applications in the eCommerce, financial services, healthcare and connected car sector organizations,” adds Erensel. “The Approov mobile apps security solution is by far the most comprehensive on the market today. It will be a pleasure to further adoption of this critical technology.”

“Pearce Erensel is a good match for the goals Ted Miracco and the board of directors set for Approov,” comments Lucio Lanza, Chairman of the Approov Board of Directors and Managing Partner at Lanza techVentures. “The board and I welcome him to Approov and give him our full support.”

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