AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
AppsFlyer provides cloud-based data analytics software used by app developers to store, manage, analyze, and control their data. AppsFlyer’s software and technology allows customers to measure their marketing efforts, improve users’ experience, preserve users’ privacy, and leverage fraud protection technologies. As such, the world’s leading brands use AppsFlyer to make good choices for their business and customers, through privacy-preserving measurement, analytics and engagement technologies. The Company currently supports more than 12,000 brands and is integrated with over 9,000 partners.
AppsFlyer is a measurement platform marketers use to make better decisions about their daily choices and overall strategy. Using AppsFlyer, some of the world’s biggest brands and up-and-coming companies can maximize their marketing effort and keep innovating for the benefit of their users.
“We are honored to be selected as a winner in the 2022 MarTech Breakthrough Awards program. Everyone at AppsFlyer is passionate about helping all – from the smallest of start-ups to the world’s most prominent brands – to build better products, create exceptional experiences, and preserve privacy,” said Brian Quinn, US President and General Manager. “We will continue to develop market-leading solutions for companies across industries to make better marketing decisions and drive ROI.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world.
“Without the ability to measure marketing efforts, developers and companies have traditionally had no accurate way to scale and see how effective their campaigns are,” said James Johnson, Managing Director at MarTech Breakthrough. “AppsFlyer addresses this challenge, creating solutions that advance with the times in a way that no other marketing company has been able to do. Congratulations to AppsFlyer on winning our MarTech Breakthrough Award for ‘Best Overall Mobile Marketing Company’ in 2022.”
AppsFlyer has successfully led the mobile ecosystem in navigating the shifting privacy regulation and platform guidelines, such as Apple’s App Tracking Transparency (ATT), SKAdNetwork and Google Privacy Sandbox, with new innovation and products that enable creators, app developers, platforms, app stores and ad-networks to continue to build great services and products for the benefit of consumers while preserving their privacy.