Marketing Technology

Armanino Launches Strategic Marketing Outsourcing Service

New Marketing Service Reflects Armanino’s Commitment to Serving as a One-Stop Shop With Best-in-Class Outsourced Solutions

Armanino LLP (Armanino), a top 20 national accounting and consulting firm, announces the launch of its new Strategic Marketing Outsourcing (SMO) service as part of the firm’s portfolio of business outsourcing services offerings. Led by director of Strategic Marketing Outsourcing, Keith McNichols, a former Disney marketing director and multi-agency veteran, the new full-service marketing offering provides a turnkey “Office of the CMO” solution backed by Armanino’s top-tier digital marketing and strategy and transformation consulting capabilities.

“In today’s shifting marketplace, it’s more important than ever to have a strong strategic marketing plan that results in measured success for each aspect that clients invest in,” says McNichols. “To find success in-house requires a significant investment of time and money. As a leader in providing growth-focused outsourcing services, Armanino now offers its Strategic Marketing Outsourcing service to bring firms the same resources and capabilities that a full-fledged marketing team would, from growth-focused plans to customer-focused creative services, backed by the power and entrepreneurial spirit of Armanino.”

A key driver for this service line is the growing demand from businesses seeking outsourcing support for all facets beyond their core operational focus. Now, under the guidance of McNichols, Armanino is proud to deliver its comprehensive outsourced marketing capabilities.

“Armanino offers a refined approach to delivering comprehensive outsourcing solutions and a growing demand from our clients to support the marketing arm of their business,” says Ryan Prindiville, who leads Armanino’s Consulting practice. “Through our partnerships and in-house capabilities, we have the ability to support every need of a CMO from specific marketing technology implementation to high-level brand marketing strategy. We look forward to delivering the best support possible to help our clients grow.”

Using a deliberate and customizable three-phased approach, Armanino’s SMO team will provide a full-fledged strategic vision and assessment of a client’s growth initiatives and plans, develop the internal messaging and activation plan, and then execute it with specific feedback and optimization. Armanino will apply its ROI mindset to focus on enabling growth for clients through its marketing efforts over the short and long term.

Armanino has long been relied on for its exceptional back-office services such as accounting, human resources and strategic finance, but the firm has also offered a full suite of marketing and communication services through its division, AMF Media Group, including; SEO and SEM services, social media marketing, video, digital ads, mobile support, CRM, email marketing, branding, copywriting, event support and more. Under this new initiative, clients will have access to the full range of customizable offerings which includes top-tier marketing and commercialization strategy led by a deep bench of marketing executives working alongside McNichols.

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