CRM

ASAPP named a 2021 Cool Vendor in CRM Customer Service

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ASAPP, Inc., the artificial intelligence research-driven company, announced today that it was named a 2021 Cool Vendor in a Gartner report titled, “Cool Vendors in CRM Customer Service and Support.”

“ASAPP is delighted with the inclusion and recognition by Gartner for its 2021 report ‘Cool Vendors in CRM Customer Service and Support.’ Consumer expectations have risen and our AI Native® Customer Experience Performance (CXP) platform solves an economically massive and inefficient problem for business and consumers,” said ASAPP CEO and founder Gustavo Sapoznik. “Artificial intelligence can radically increase human productivity and drive costs out of business operations in contact centers with reduced escalations and handle times. Consumers also want the customer experience simplified and ASAPP offers them a rich personalization that can increase brand loyalty and satisfaction.”

“Integrating artificial intelligence within digital transformation strategies is playing a vital role in helping organizations reframe the customer experience in contact center operations,” said Hank Prybylski, EY Global Vice Chair – Transformation. “EY teams are working with ASAPP to help clients transform their customer service functions into AI-enabled business centers.”

The self-learning CXP software platform is designed for contact center employees to achieve peak performance by creating better customer voice and digital experiences by every metric and increasing Net Promoter Scores (NPS). With real-time voice transcription and speech analytics supported by live agent coaching, companies can reduce the costs of handling customers with shorter interactions, increased automation, and accelerated digital adoption.

ASAPP has a different approach without the friction that legacy, rules-based technology such as chatbots, interactive voice responses (IVR), or virtual assistants can bring to the customer experience. For companies looking to transform CX operations, ASAPP drives exponential improvement in performance to deliver measurable results in less than 60 days.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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