In a global retail environment where market conditions vary widely by region, Athos Commerce is helping brands stay focused on what drives results. Rather than pulling back, leading retailers are choosing to double down on the areas that deliver — expanding into new regions, optimizing product strategy, and personalizing shopper experiences that convert.
“Athos is built for these moments,” said Chantele Gibson, CCO of Athos Commerce. “In times of change, success comes from focus, not freeze. We help brands adapt faster, prioritize where spend works hardest, and deliver the discovery experiences that shoppers respond to.”
Strategic Rationale: Why this approach, why now?
While parts of North America face economic headwinds, ecommerce remains strong across regions like EMEA and the Middle East, with emerging channels such as TikTok Shop continuing to scale in key markets including France, Germany, and the UK. Many brands are using this moment not to retreat, but to test new channels, move stock efficiently, and deepen customer relationships through smarter product discovery.
Athos Commerce enables brands to:
- Adapt product strategy by region — including localization tools like product title optimization and geo-merchandising.
- Maximize product visibility where it matters most — boosting high-margin items, moving stagnant inventory, and dynamically adjusting offers.
- Grow average order value and repeat purchases — through real-time personalization, predictive bundling, and smarter cross-sell strategies.
- Reduce spend waste in paid media — by aligning product feeds and discovery tools to prioritize top-performing SKUs.
- Drive measurable lift through testing and experimentation — using A/B and multivariate testing to refine discovery, offers, and merchandising strategies.
Focus drives outcomes
Australian activewear brand 2XU, for example, achieved a 16% increase in conversion rate and doubled revenue from search-driven activity in Australia by refining product discovery and merchandising strategies.
“We see across our customer base that the brands who lean into precision, testing, and smart channel expansion aren’t just weathering the current conditions — they’re building real competitive advantage,” added Chantele.
Retailers today face leaner teams, tighter budgets, and shopper expectations that continue to evolve. But the path forward isn’t about cutting back, it’s about moving smarter, faster, and with clarity.
Athos Commerce remains committed to helping brands find the moments that matter — sharpening discovery, maximizing spend, and turning shopper intent into revenue.
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