Marketing Automation

ATLATL Names Joe Nicholas as the Managing Director

marketing automation

Joe joins ATLATL with 20 years of retail experience and brings with him tactical insights into building successful partner relationships and programs. Having spent the last 8 years creating exceptional ecommerce and marketing platform partnerships, most recently at Emarsys (now under SAP), Joe will focus on amplifying ATLATL’s services amongst platforms, agencies, and system integrators so brands can help their customers buy better.

Drawn to ATLATL by the technology, but also the team, Joe is excited to leverage his experience in a big way for clients during a time of fundamental shifts in behavior and substantial opportunity for growth.

With the onset of COVID-19, ecommerce became the focal point for business, accelerating the industry an estimated 5 years ahead in terms of growth. As businesses are able to reopen, signs point to a permanently increased emphasis on digital and omnichannel commerce, which means that brands across industries must make meaningful advancements in their digital customer experience, or be left behind.

A good customer experience is no longer a nice to have,” its an expectation. There are several ways brands can improve the buying process. ATLATL tackles one of the most obvious head on – bringing the product to life online. Product visualization improves customer engagement, expectations, and satisfaction when the order is received.  I am truly excited to bring these solutions to market with our partners to improve their clients‘ digital experiences.

In building partner relationships, Joe hopes to be able to not only encourage increased customer engagement for clients, but to facilitate discussions and education on why visual commerce is such a valuable tool for brands in today’s dynamic market. With the focus on digital experiences, the concept of bringing products to life online is at the forefront of marketer’s minds, and at the edge of their fingertips by choosing partners who are able to turn concepts into reality.

Check out the exciting opportunities that await ATLATL’s partners and see what Joe will be up to at

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