Events, Meetings & Webinars

Attentive Announces First Customer Conference in Canada

Toronto Event Features Conversation with Knix and Roundtables with e-Commerce Marketers

Attentive, the conversational commerce platform, is announcing its first customer event in Canada on May 17 as part of its Thread World Tour 2023. With the company’s investments in global SMS marketing growth, Attentive is expanding its annual conference to nine cities across three countries, with Toronto as the next stop.

78% of Canadian shoppers shared that they are likely to make a purchase via SMS marketing, leading to Attentive’s growth in the local market since entering Canada in July 2021. Hundreds of Canadian brands including ILIA Beauty, Club Monaco, and Nudestix have signed on to engage their customers with two-way, personalized communications. As the demand for the platform increases globally, Attentive is continuing to invest in Canada to help brands build a direct relationship with their customers, increasing revenue and brand loyalty.

Building on the success of the company’s inaugural conference last year, which drew over 1,400 marketers, Thread in Toronto will be an immersive in-person experience tailored specifically to the Canadian market. The event will feature insights into the latest local consumer trends and innovations in AI, conversational commerce, and SMS marketing. Attendees will get a first look into Attentive’s latest product innovations, hear from Canadian underwear brand Knix on how the brand made SMS a top revenue channel, and learn from industry peers through interactive roundtables and networking events.

“We see Attentive as the cornerstone of our marketing stack, especially as our SMS strategy has become much more targeted and strategic, resulting in increased ROI for our program in Canada,” said Fangfang Yu, Retention Marketing Manager at Knix. “I’m excited to speak at Thread in Toronto to share our winning SMS strategies, as well as learn from the local marketing community.”

“Our growth in Canada is a testament to our commitment to providing businesses with the tools they need to create magical experiences for consumers,” Anup Khera, VP and GM of International at Attentive. “We can’t wait to hear their success stories and bring together some of the brightest minds in the industry to explore the latest innovations in conversational commerce.”

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