Marketing Analytics, Performance & Attribution

AudienceFirst Media Wins Acquisition Strategy Contract

AudienceFirst Media to be the broker of record and provide data processing services to help organizations combat hunger in the U.S.
marketing analytics

AudienceFirst Media, a Moore company, is excited to announce that the company has been selected by Feeding America® as their broker of record and to provide strategic management and data processing. AudienceFirst Media will be applying strategic analysis and data processing techniques that include file conversion, merge purge, package splits and more.

AudienceFirst Media will be working with Feeding America to create strong, tactically targeted campaigns to increase donor acquisition and response rates while applying leading-edge data-processing techniques. Together, AudienceFirst Media, an expert strategy and management company, and Feeding America, the nation’s largest domestic hunger-relief organization, aim to help provide food to the 42 million people that may face hunger this year.

“Feeding America looks forward to working with the AudienceFirst Media team to help support our ever-growing and important mission,” said Alyson Morris, senior manager, donor acquisitions. “Our mission is to advance change in America by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters and the communities we serve. With AudienceFirst Media’s expertise and strategies, we will be able to increase our reach and impact to continue to help our neighbors facing hunger.”

With a nationwide network of over 200 food banks and 60,000 food pantries and meal programs, Feeding America has laid the foundation to provide food to hunger-relief charities and communities in need in every county and parish in the United States. Feeding America sources, rescues and distributes food, creates opportunities to increase financial stability, and inspires people and policymakers to help.

“With our performance-driven approach and advanced data processing techniques, AudienceFirst Media will provide Feeding America with the insights and results they need to continue providing the life-changing services needed to fight hunger in our nation,” said Gretchen Littlefield, chief executive officer of Moore.

“It is a privilege to be working with Feeding America,” said John Ernst, president of AudienceFirst Media. “Their mission to combat hunger in the United States and connect with charities and relief programs all over the country is not only remarkable but a mission that has become increasingly important during these tough times. AudienceFirst Media looks forward to helping Feeding America continue to build their supporter base by using data to create successful campaigns that help them grow exponentially.”

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