Augmented reality and virtual reality are among the major trends of the present time. One of the major confusion for the people of the augmented reality world is the difference between augmented reality and virtual reality. Nowadays, both are gaining a lot of attention from the media and are promising tremendous growth. So, let us have a look at the difference between virtual reality vs augmented reality martech.
What is Virtual Reality (VR)?
Virtual reality is an AI, computer-generated simulation or recreation of a real-life situation. It immerses the users by making them like they are experiencing the imitated reality primarily by stimulating their vision and hearing.
Virtual reality is possible through a coding language known as VRML (Virtual Reality Modeling Language) that can be utilized to develop a series of pictures and specify the types of interactions that are possible for them.
What is Augmented Reality (AR)?
AR is a technology that covers the computer-generated enhancement upon an existing reality in order to make it more meaningful through the capability to interact with it. Augmented reality is developed into the application and used on mobile devices to mix digital components into the real world in a manner that they enhance one another, but can also be told apart easily.
Augmented reality technology is coming into the mainstream very rapidly. It is used to display scores overlays on telecasted sports games and pop out 3D emails, photos or text messages on mobile devices. Leaders of the technology industry are also utilizing augmented reality to do amazing and innovative things with holograms and motion-activated commands martech news.
Augmented Reality vs Virtual reality
Augmented reality and virtual reality are inverse reflections of one in another with what every technology tries to achieve and deliver for the user. Virtual reality gives a digital recreation of a real-life setting, while augmented reality conveys virtual elements as an overlay to the real world.
How are Virtual Reality and Augmented Reality Similar?
Technology
Virtual realities and augmented realities, both leverage some of the same types of technologies, and they exist to serve the users with an enhanced or enriched experience.
Entertainment
Both technologies allow experiences that are becoming more commonly expected and sought after for the purposes of entertainment. While in the past they seemed simply a figment of a science fiction imagination, new artificial worlds come to life under the control of the users and deeper layers of interaction with the real world are also feasible. Leading technology tycoons are investing and developing new adaptations, improvements and releasing more products and applications that support these technologies for more savvy users.
Science and Medicine
Also, both augmented realities and virtual realities have great potential in changing the scene of the medical field by making things such as remote surgeries a real possibility. These technologies have been already being utilized to treat and cure psychological conditions like PTSD (Post Traumatic Stress Disorder)
Difference between Augmented Reality and Virtual Reality
Purpose
AR intensifies experience by adding virtual components like graphics, digital images, and sensations as a new layer of interaction with the real world. Individually, VR develops its own reality that is completely computer generated and driven.
Delivery Method
Virtual reality is generally delivered to the users through a head-mounted, or head-held controller. This equipment connects individuals to the VR and allows them to control and navigate their actions in an environment meant to simulate the real world.
AR is being utilized more and more in mobile devices such as smartphones, laptops, and tablets to change how the real world and graphics intersect, digital images and interact.
How do they work together?
It is not always VR vs AR, they do not always operate independently of one another, and in fact, are often mixed together to generate an even more immersing experience. For example, haptic feedback which is the vibration and sensation combined for interactions with graphics is considered augmented. However, it is normally used within VR settings in order to make the experience more real through touch.
Augmented reality and virtual reality are perfect examples of experiences and interactions fueled by the desire to immersed in a simulated land for entertainment and play or add a new aspect of the interaction between the digital devices and the real world. Alone or combined together, they are definitely opening both real and virtual worlds alike.
ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.