Customer Engagement

Aurora Mobile Partners with Shengshi Dalian Automobile


Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced it has signed a strategic agreement with Shanghai Shengshi Dalian Automobile Services Co., Ltd. (“Shengshi Dalian Automobile”). The Company’s intelligent push notification solution JPush will help Shengshi Dalian Automobile optimize customer engagement and interaction in order to stand out in the automobile butler service market.

China’s automobile butler service market has been growing very fast in recent years and has great potential. After almost a decade of exploration in the market, Shengshi Dalian Automobile has become a leading automobile butler service platform that connects vehicle owners and service providers with a complete supply chain, innovative service model and strong digital capabilities. Shengshi Dalian Automobile continues to improve its service offerings and now provides a variety of butler services through its app, including maintenance services, designated driving, destination pick-up, non-accident road rescue, vehicle annual inspection-related agency service, and other premium services. These extensive services require a lot of messaging to facilitate customer engagement and deliver an optimal customer experience.

JPush makes messaging delivery more intelligent and convenient. JPush enables rapid notification SDK integration and delivers notifications within milliseconds to support full coordination across the service network of Shengshi Dalian Automobile. In addition, JPush’s architecture that has been proven to be able to support tens of billions of daily visits ensures that Shengshi Dalian Automobile is able to provide stable service to its users.

Shengshi Dalian Automobile app covers a great number of diverse service providers, including traffic supervision platforms, vehicle manufacturers, banks, insurance companies, map navigation systems, intelligent vehicle systems, vehicle service platforms, airlines and the three major telecom operators, to provide comprehensive automobile butler services.

In order to ensure that users can use different communication terminals to access real-time notifications about the progress of various services and get convenient reliable experience, JPush provides top-class intelligent push notification services to Shengshi Dalian Automobile app. JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. It helps Shengshi Dalian Automobile carry out multi-channel messaging to jointly build a closed-loop vehicle service ecosystem.

With new opportunities emerging post COVID-19, Shengshi Dalian Automobile continues to iterate and innovate its technologies to improve service quality and operational efficiency and implement digital transformation in all operational fields such as user classification, service procedures and post-service scenarios to optimize its business-to-consumer service system.

Leveraging JPush’s accurate user profiling capabilities, Shengshi Dalian Automobile app can track user responses and conduct analysis after the delivery of notifications and develop marketing strategies and execution plans for consumers with customized service programs. This helps Shengshi Dalian Automobile integrate service resources and improve user stickiness. Meanwhile, Shengshi Dalian Automobile can use the comprehensive user profiles to support its business expansion to partner with more service providers and jointly develop the automobile butler service ecosystem that benefits all the market participants.

With its accurate, efficient, stable and secure push notification services, Aurora Mobile is helping Shengshi Dalian Automobile maintain its leading market position. Going forward, the two companies will further explore cooperation opportunities and strive to build the best automobile butler service platform in China.

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