Authentic announced partnership with’s capabilities across software, professional services and logistics will support Authentic’s evolving needs as its platform continues to expand
Authentic, a leading provider of unified commerce and logistics solutions that enable merchants to sell and fulfill wherever their customers are, today announced a strategic partnership with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform. Through the partnership, will provide scalable, omnichannel customer support and merchant of record services across portions of its portfolio of ecommerce brands.

“We’re honored to partner with Authentic, one of the largest and most iconic market leaders in retail,” said Omair Tariq, Founder and CEO of “The partnership is a significant opportunity to use our technology and operational expertise to support Authentic’s momentum and deliver growth and value.”’s customer engagement solution creates seamless experiences across every channel, including inbound and outbound telesales as well as omnichannel support across text, email, phone, live chat, social media and more. The company works with brands to customize tools and workflows to optimize the customer experience, delight and retain their customers and increase upsell and cross-sell potential in every engagement.’s merchant of record services manages the complexity of online payments for the lifecycle of orders. The company supports payment and sales tax collection, consumer and data regulation compliance, chargeback management and fraud prevention, simplifying payments infrastructure and reconciliation for brands. currently supports over $8 billion in gross merchandise value and operates 14 omnichannel facilities nationwide totaling over 8.5 million square feet of space.

“We are thrilled to announce this partnership with,” said Adam Kronengold, Chief Digital Officer at Authentic. “’s platform and ability to scale quickly to meet the evolving needs of brands competing in a complex ecommerce environment make them an ideal partner as we continue to find ways to grow and innovate.”

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