Business/Customer Intelligence & Data Science

Ayesha Curry Unveils New Homemade Website and Brand

Inspires Entrepreneurs to "Take the Leap" and Share Their Passions with the World

GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, and Ayesha Curry today launched her new lifestyle and brand website, Homemade. Together, Ayesha and GoDaddy are debuting Homemade to inspire entrepreneurs to pursue their dreams and turn their ideas into reality online.

Ayesha’s new brand, built by web designer Mehran Azma, using Managed WordPress on GoDaddy, showcases her passions and serves as a hub for all of her curated content and business ventures. Homemade is a place where Ayesha’s fans can browse for anything from her latest recipes, to tips for entertaining, or advice on balancing life as a mompreneur. It also features, for the first time, all of Ayesha’s products available for purchase in one place.

“GoDaddy is an incredible partner and gave me the tools and personalized support I needed to build my Homemade brand,” Ayesha said. “The website is everything I envisioned — it’s beautiful, elegant and it empowers me to share my passions with the world. I can’t tell you how gratifying it feels to have an idea in your head, run with it, and then see it materialize into this beautiful place for my fans to gather online.”

GoDaddy also debuted today a new TV commercial featuring Ayesha. It tells the inspirational story of Ayesha realizing her passion for food at a young age and her commitment to turning her entrepreneurial dreams into reality.

Just a few years ago, Ayesha started a YouTube channel as a hobby and way to share her love of cooking. Today, she’s built an online community of more than 7 million followers, is a best-selling author and a highly sought-after TV personality who is the face of today’s modern mompreneur.

“To those entrepreneurs out there who are hesitant to take that first step towards achieving your goals, I hope my story will serve as inspiration to fight through the obstacles and naysayers and share your passions with the world!” added Ayesha.

“This is an exciting time for Ayesha as an entrepreneur and marks the next big step for her,” said GoDaddy Chief Brand Officer Cameron Scott. “We partnered with Ayesha because her journey as an entrepreneur is so relatable and authentic. Together, we’re showing how easy it is to get your ideas online – and how powerful the results can be – using GoDaddy’s tools and help along the way.”

Ayesha’s project is part of GoDaddy’s larger “Make the World You Want” campaign, which spotlights real life GoDaddy users who, despite barriers, had the courage to turn their dreams into successful ventures and inspirational movements all while telling their stories with a powerful online presence with GoDaddy. Ayesha will be one of the six entrepreneurs featured in this integrated campaign and will use her personal experience to share the value of GoDaddy’s platform, tools, e-commerce creation, Search Engine Optimization, email marketing, social media engagement, and more.

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