Azerion Group NV, one of Europe’s leading digital advertising and entertainment media platforms, today announced its acquisition of Goldbach Austria GmbH, one of the foremost digital and linear advertising brokers in the DACH region. This exciting partnership marks a major step forward for both companies, poised to drive growth, innovation, and highly attractive advertising opportunities in Austria.
Through this acquisition, Azerion Group will welcome Goldbach Austria’s operations, extending its responsibility to Goldbach’s existing customers and partners. Goldbach Austria’s talented team will remain at the heart of the business, nurturing client relationships and advancing operational success as they integrate into the Azerion Group family. The transaction is set to close following regulatory approval by the Austrian Federal Competition Authority, and the Goldbach brand will remain in place for the foreseeable future.
Sebastiaan Moesman, Chief Strategy Officer at Azerion Group, expressed his enthusiasm: “This is a game-changer for our presence in the DACH region. Goldbach’s extensive network of partners and strong relationships with publishers provide a unique reach across Austrian audiences, perfectly aligned with the Azerion platform. Goldbach’s expertise in DOOH, linear TV, CTV, and display advertising will be invaluable as we grow together, amplifying Azerion’s offerings on a global scale. This acquisition means that Azerion is one of the most significant actors in the DACH digital advertising market thanks to a highly competitive position in Austria.”
Josef Almer, CEO of Goldbach Austria, shared his excitement: “Joining forces with Azerion Group is an incredible opportunity for Goldbach Austria. With Azerion’s strength in the European media landscape, coupled with its advanced technology, resources, and vast inventory across all screen media, we’re more energized than ever to make a lasting impact in the Austrian market. Together, we will bring fresh, innovative ideas to our clients and open up a world of new possibilities.”
Christoph Marty, CEO of Goldbach Group AG, added his support: “I am delighted that Goldbach Austria has found such a perfect partner in Azerion Group. This collaboration promises great success for both teams, and I have no doubt it will unlock exciting new paths forward. My congratulations to the entire Goldbach Austria team as they embark on this promising journey!”
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