Digital Marketing

BackBay Communications Announced 160 Private Markets Investments

Specialist private equity communications firm also publicized 15 fund closes totaling $18.3 billion on behalf of private markets clients in 2021
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BackBay Communications, a leading integrated financial services public relations, thought leadership, and digital marketing firm, today announced it promoted 162 deal announcements on behalf of its private markets clients in 2021. Since the firm’s founding in 2005, BackBay has worked with more than 95 private equity, private debt, venture capital, consultant, and other private markets firms.

BackBay assists general partners with essential public relations and marketing initiatives to support fundraising, deal sourcing, recruiting and portfolio company growth. In addition to helping firms secure media coverage for new investments, exits and fund close announcements, BackBay partners with private markets clients to develop ongoing integrated public relations, content marketing and digital distribution campaigns to both grow and protect their brands.

“The fundraising and deal sourcing landscape is increasingly competitive, making it critical that alternative investment firms effectively promote new developments to reinforce their positioning in the market and reach relevant constituencies, from business executives and the investment banking community to prospective LPs, consultants, and even talent,” said Philip Nunes, Senior Vice President and Head of Private Equity at BackBay. “Our focus on the private markets allows us to efficiently and successfully deliver key messages and engage with the media to best leverage our clients’ news.”

“Our experience serving the private markets – from general partners to the placement agents, fund administrators, fintech vendors, and other professional services companies serving them – has been at the core of BackBay’s mission and central to our success,” said Bill Haynes, Founder & CEO of BackBay. “Engaging with a strategic communications partner that has the experience, knowledge and relationships necessary to help build brands and drive growth is a valuable asset, particularly in today’s hyper-competitive market. We are excited to continue growing this important area of our business.”

In January, BackBay was ranked No. 6 for private equity deal announcements in The Deal’s 2021 Power Rankings. BackBay is also consistently ranked the No. 1 Boston-based financial services PR firm by O’Dwyers.

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