Beeby Clark + Meyler (BCM), a full-service AI-enabled performance marketing agency, proudly announces its recognition as the winner of the 2025 Newsweek AI Impact Award in the category of AI Marketing: Best Outcomes, Consumer Targeting and Personalization. This honor recognizes BCM’s pioneering use of artificial intelligence to revolutionize marketing performance for brands in insurance, travel, entertainment, media, and IT.
Transforming Advertising with AI-Driven Precision
Presented by Newsweek, the AI Impact Awards celebrate organizations that use AI to produce meaningful business results. BCM’s proprietary platform, Ventas AI, was designed to meet the growing demand for hyper-targeted, personalized, and performance-optimized marketing.
Through advanced AI analytics, generative multivariate creative testing, and computer vision analysis, Ventas AI allows BCM to deliver more targeted and scalable advertising — driving superior outcomes for clients.
“Winning the AI Impact Award is a testament to the power of combining cutting-edge AI with strategic insight,” said Max Cammarota, Director of Performance Media at BCM. “Ventas AI has empowered our clients to achieve exceptional returns, streamline creative production, and engage new audiences more effectively. This recognition reflects our unwavering commitment to innovation and results-driven marketing.”
Ventas AI: Driving Measurable Marketing Results
BCM’s award-winning Ventas AI platform produces hundreds of optimized ad combinations using real-time creative analytics. Key client results include:
- Up to 30% lift in ROAS (Return on Ad Spend)
- Up to 13% increase in incremental revenue from non-click channels like Connected TV (CTV) and YouTube
- Up to 66% decrease in Cost Per Lead
- 229% year-over-year increase in creative output, delivering more diverse, effective ad variants tailored to distinct audience segments
A Vision for AI-First Marketing
Beeby Clark + Meyler continues to lead the integration of AI into performance marketing. The agency’s approach doesn’t just automate — it amplifies creativity, performance, and accountability through intelligent decision-making and machine learning. BCM will share further innovations at the 2025 Newsweek AI Impact Summit in Sonoma, California, on June 23rd where it joins top industry leaders in shaping the future of applied AI.
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