Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency’s client strategy and business development teams.
In his new role, Ben will lead marketing client strategy and product/service development at the agency, focusing on guiding the strategic direction of Precision Branding, Mediassociates’ unique approach to media buying and analytics. Ben was a driving force behind the agency’s Precision Branding methodology, which integrates upper- and lower-funnel advertising communications with new data signals about consumer and B2B prospect behavior, leading to more effective marketing outcomes. In addition, Ben will spearhead several key initiatives the agency including evolving its next generation PrecisionBranding.AI platform for improved ad campaign planning, testing, and forecasting, as well as developing innovative data strategies to help marketers connect with future customers.
A former management consultant and nationally published columnist, Ben has established himself as a prominent voice in media innovation, artificial intelligence and behavioral economics. Ben was an early champion of digital transformation in our industry and the shift to mobile. His insights have been featured in publications such as Ad Age, Forbes, Adweek, BusinessWeek, The Atlantic, and The Wall Street Journal. Additionally, he is a sought-after speaker at industry events, including the DMA Awards and SXSW.
“Ben is always 20 moves ahead in his thinking. With his foresight and expertise in tech and media trends, Ben is the ideal leader to elevate strategic thinking for our clients and our team,” said Jeff Larson, CEO of Mediassociates. “His track record of predicting industry shifts and his innovative approach to client solutions will be instrumental in driving the next phase of our growth.”
Throughout his tenure at Mediassociates, he has played a central role in building client success, launching the agency’s analytics, programmatic, predictive modeling, and AI practices. This has contributed to over 400% growth over the past decade.
“It’s an exciting time to be a leader in media,” Kunz said. “With advertising platforms changing almost daily and artificial intelligence building power and speed in campaign planning, I look forward to bringing new solutions forward for our clients and creative-agency partners.”
In his personal time, Ben is dedicated to cancer research fundraising, enjoys hiking in Iceland with his wife, and is passionate about photography.