Business/Customer Intelligence & Data Science

BI Firm Maven Road Finds Youth Interested in Investing

business intelligence tools

New research by business intelligence firm Maven Road finds that users authored most Youth & Investment social media conversations 18-35 years old (65.3%); additionally, users between 0-18 years old published only 11.2% of the overall conversation.

“As investing becomes more accessible, obtaining financial freedom is a major interest among youth today. Our objective is to understand users discussing Youth & Investment and the main topics of conversation to identify strategies that could help marketers reach and capture this audience’s interest,” said Paul Herrera, COO & Co-founder at Maven Road.

Social Listening conducted by Maven Road indicated that users under 35 years old express the most interest in Youth & Investment, which presents an opportunity to develop initiatives that address the financial needs of younger audiences. Brands need to make a concerted marketing effort to connect with Millennials and Gen Z to create relationships with these users and their interests, such as investment.

Wealth Management was the most mentioned topic among users discussing Youth & Investing throughout the study period, with 65.7% of all conversations. Applications and Platforms were one of the most mentioned topics of discussion with a 6.3% share. The most prominent conversation driver was led by users discussing Step, a banking for teens platform that garnered over $50M in funding and attracted over 500K users in the three months following their launch.

In addition, the Social Media Analysis conducted on Youth & Investment conversations provided further insight about whether parents are willing to pay for a subscription so their kids can learn about investing; teaching younger generations investing is an undeniable commercial opportunity. Financial Education & Literacy (Investing, Personal Management/Finance) is the second most mentioned topic among users discussing Youth & Investing with 15.8% share. Adults represent 88.8% of the users discussing Youth & Investing; many parents have expressed a growing interest in having their kids learn about financial literacy.

However, there is still an opportunity for brands and companies who wants to reach and capture audiences talking about Youth & Investment; when considering that only 6.8% of posts mentioned brands and organizations in the youth and investment space, it’s evident that most of the conversation is driven by users rather than companies.

Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News

Previous ArticleNext Article