Accomplished leader brings extensive business acumen, industry perspective and artificial intelligence experience along with a strong track record of driving innovation and growth
BigCommerce, a leading open SaaS ecommerce platform for B2C and B2B businesses, announced that former Adobe Fellow and Vice President of Technology Anil Kamath has joined the BigCommerce Board of Directors.
“Joining the Board of BigCommerce is an exciting opportunity to support BigCommerce’s innovation agenda through strategic guidance on data and AI,” Kamath said. “I see immense potential to leverage predictive analytics, personalization and intelligent automation to drive transformative growth for merchants. Ecommerce is one of the most dynamic frontiers for applied AI, and I’m thrilled to contribute to a vision that empowers businesses to scale smarter, serve customers better and innovate faster.”
Over his 30-year career as a technology entrepreneur, advisor and leader, Kamath has developed expertise in business strategy, scaling companies, strategic oversight, governance and corporate development that, combined with his industry perspective, will enable him to provide BigCommerce with critical strategic guidance.
During his 13 years at Adobe, Kamath was responsible for data science, machine learning and artificial intelligence for the Adobe Experience Cloud. Prior to joining Adobe, he was the founder and primary architect of Efficient Frontier, a digital ad buying platform that managed more than $2 billion in advertising spend until its acquisition by Adobe. He led the integration of Efficient Frontier into Adobe Marketing Cloud and developed data science-driven solutions that optimized customer acquisition, engagement, retention and growth across B2C and B2B businesses. More recently, he spearheaded the generative AI transformation for enterprise marketing, leading to the launch of Gen Studio for Performance Marketing.
After a successful 13-year tenure at Adobe, Kamath transitioned earlier this year to focus on mentoring and supporting early-stage innovation. He is a longtime member of the Stanford Angels & Entrepreneurs, as well as lead mentor and advisor at StartX, a non-profit accelerator for Stanford University startups.
“Anil brings an extensive blend of strong leadership and valuable technological expertise to BigCommerce at a time when our industry and our business are going through some exciting changes,” said Travis Hess, CEO of BigCommerce. “His addition to our Board will help strengthen BigCommerce’s core offerings as well as inform the innovations we are building to drive business outcomes for merchants. We are excited to leverage his experience and look forward to Anil’s perspectives and contributions.”
Kamath was appointed to the vacancy created upon the departure of BigCommerce board member Lawrence Bohn who had served since 2011, when he became BigCommerce’s first investor through General Catalyst’s Series A investment in the company.
“I want to personally thank Larry for his many significant contributions to the growth and success of BigCommerce,” Hess said. “Since the earliest days of the company, Larry has been invaluable to BigCommerce, and throughout his tenure, he has championed a deep belief in our mission and strategy.”
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