Birdeye, the all-in-one Experience Marketing platform for multi-location businesses, today announced it has launched integrated support for Google Messaging, furthering the company’s comprehensive solution for enabling Google-driven marketing. Using the Birdeye Interactions product, businesses can now chat directly with prospects in the Birdeye Unified Inbox while they search Google.
Before they make a first purchase, consumers are now connecting with businesses more frequently through reviews, online chat and social media. Underscoring the importance of Google for multi-location businesses, companies without the “Google My Business” messaging capability risk the chance of negatively impacting a customer’s experience and ultimately, losing revenue.
To combat this, Birdeye integrated with Google Messaging to make it easier for businesses to connect with consumers directly through their Google searches. With 75% of consumers preferring to engage with brands over private messaging channels than traditional channels, this feature represents an impactful way for businesses to engage with their customers and prospects.
Birdeye has long had the highest level of partnership with Google and has, for years, been integrated with Google’s private API to directly collect and display Google reviews. Businesses are able to respond to Google reviews from within their Birdeye dashboard, with their responses automatically posted to Google. Birdeye’s API integration also lets businesses pull all of their Google My Business account activity directly into Birdeye to help them track traffic and trends for searches, website visits, calls, directions and more.
The new messaging functionality completes the company’s comprehensive focus on enabling Google-driven marketing within the Birdeye platform, including listings-driven SEO, reviews and now messaging.
“The history of marketing is built on the trust between brands and consumers. As long as brands keep pushing “me” messages through traditional channels, this trust will continue to erode,” said Travis Bickham, vice president of marketing at Birdeye. “Now, with the ability to speak directly to customers, brands can break down walls and focus on delighting customers. This is the basis of Experience Marketing and Google is a key lever to pull for any multi-location business.”
This feature, a core component of Birdeye Interactions, further deepens Birdeye’s Google partnership at a time when multi-location businesses are roaring back to life, with Google serving as the core entry point for millions of consumers looking for products and services in their cities and towns. Using the Birdeye platform, businesses can now answer questions, get instant alerts and assign messages to different teams.
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