Bloomreach appoints New Chief Revenue Officer

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Bloomreach, a leading digital customer and commerce experience software provider appoints Former Adobe & SAP executive Rob Rosenthal as Chief Revenue Officer

A leading digital customer and commerce experience software provider, Bloomreach, today announced that Rob Rosenthal has joined as Chief Revenue Officer. Rosenthal joins Bloomreach after serving as senior executive sales leadership roles at Adobe and SAP. Rosenthal in his new role will have full responsibility for revenue at Bloomreach, including sales and new business, e commerce, account management and customer success, as well as channel and partners.

Raj De Datta, CEO and co-founder, Bloomreach said that “I’m thrilled to welcome Rob to Bloomreach. Rob has a phenomenal track record of success, understands our market and customers very well, and has a great reputation as a straightforward leader who is easy to do business with. He brings a unique combination of skills to our organization, not only understanding how to work effectively at growth-stage companies but also with great experience in building and growing teams, strong process and analytical orientation, and a ton of experience selling enterprise software solutions in our market martech news. Above all, Rob is a natural fit with the Bloomreach culture with an orientation to winning big.”

The career of Rosenthal has spanned many years in sales and sales management. His two most recent stops saw him build and lead the North American Hybris organization through its explosive growth and eventual acquisition by SAP, where he continued to lead sales as the business was expanded and integrated at SAP. Rosenthal then moved to Adobe, first leading the specialist teams within the experience business, then leading the North and Latin America Adobe Marketing Cloud sales team for strategic new business accounts martech.

Rosenthal stated that “It’s rare that you get to join a firm that is defining a new category with a bold vision. Bloomeach’s vision for commerce experience is that kind of vision whose time has come. The market is ready for a challenger of the status quo and I’m excited to join the Bloomreach team and lead their sales organization in this next phase of global growth.”

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